We are in a period of unprecedented change: innovation is happening at an exponential rate and your customers’ experiences and expectations are constantly evolving.If brands want to remain relevant they need to be present where their audiences are and engage with them authentically. We work with brands that are looking for new ways to identify and target increasingly hard-to-reach customers. We uncover and create opportunities for brands, whether already immersed in Web3 or just starting out.When you consider that Roblox now boasts 300M monthly active users and 370 brand activations in the past few years, and virtual stores are seeing an ROI of 650% with conversion uplifts of 73%, the sales and marketing potential is huge.At Arq, an innovation lab that specialises in the future of experience across Web3, XR and multiple realities, we help brands navigate this next evolution.If this is you, drop me a line.