Coordinated marketing logistics including ordering posters, organizing 3-week campaign calendars, and contacting on-campus student centers for advertising for 2022 Fall, 2023 Winter, Spring Speaker events.

- Wrote and published editorial content for Yelp's Business Blog, Behind the Review Podcast and Entrepreneur magazine

- Agenda Setting Theory under Professor Bradley Hamm

Collaborated with 3 different clients (social networking application, CrossFit Wilmette, Blended Evanston) in brand strategy, social media/website redesign, customer retention, media analytics, and SWOT analyses. Conducted in-person and virtual market research to establish target audiences and explicit brand goals.

Marketing Consulting -- Brand, Social, and Creative under SMG

- Developed a full funnel digital media campaign plan consisting of paid search and paid social to grow awareness and garner donations for a Chicago-based nonprofit; presented in front of client stakeholders.- Facilitated media execution team to traffic ads, build 4 total campaigns, and ensure active campaigns for clients (Continental AG, Lucas Oil, The Toro Company) were meetings and exceeding KPIs of 600k impressions and 0.08%+ CTRs per day by optimizing through Google Marketing Platform, Meta Ads Manager, Adelphic DSP, and Basis Technologies DSP.- Executed administrative tasks for media team to confirm all digital vendors and partners (Continental AG, The Toro Company, Lucas Oil, and Betfred) were paid on time.- Collaborated in agency-wide internal and client facing meetings, growing my knowledge of the sports marketing and digital media landscape.

Published weekly articles on politics and financial consulting catered towards local businesses and non-profits for Meadowlands Chamber and its subsidiary Meadowlands Media