Collaborates with the Corporate Marketing Team and strategic business units to create and develop impactful marketing materials. Produces high-quality multimedia assets and graphic designs utilizing Adobe Creative Cloud software.

Increased follower count by 2,000 through strategic use of current TikTok trends and relatable content. Fostered a strong online community by responding to comments, initiating interactive stories, and engaging with alumni and potential new members. Monitored engagement metrics and used insights to adjust content, resulting in a 25% increase in overall engagement over 5 months. Collaborated with chapter leaders to ensure consistent messaging aligned with our sorority's national mission and values. Launched successful recruitment and philanthropy campaigns, including promoting our participation in the Walk to End Alzheimer’s and fundraising efforts. Captured high-quality images and videos at events, producing engaging media that highlights chapter achievements and strengthens our brand identity.

Assisted the official webmaster with Instagram and TikTok content curation. Successfully built platform growth on TikTok from 500 followers to 23,000 followers. Took the lead on TikTok creation and conveyed the values and morals of Sigma Kappa through social media.

Experience with curating relevant content to drive brand awareness and align audience with brand image to increase revenue. Conducted photoshoots and gathered content for TikTok and Instagram. Developed and produced high-quality written, visual, and multimedia content. Hands on digital marketing experience.

Created content for social media platforms and expanded my professional knowledge through assisting real world clientele. Pro-actively participated in weekly team meetings and supported POV with my assigned weekly tasks. Developed creative content for clientele including but not limited to, graphics, reels, captions, and general marketing strategies.