I’m the founder of twin – a boutique consultancy for premium brands. As a twin myself, I wanted to create a consultancy inspired by the bond twins share – one that is based on mutual trust, admiration and respect. At the heart of twin is the close, long-standing relationships I’ve cultivated with clients including Rolex and Mercedes Benz.I was the youngest ever Managing Partner of the world's largest media agency. I later founded Mindshare Luxury, a company dedicated to running global luxury accounts including Rolex, Chanel, LVMH, Belstaff, and Hasselblad, amongst others. I saw the inside of male-dominated boardrooms from a young age, and during this time I had my first experience launching a business. Materialist was a fashion tech start-up, which I took through seed-funding, on the way learning about the rigour, bravery and what running your own business takes. I later joined the team at Facebook and saw inside another of our industries behemoths. I came to realise the importance of autonomy and learnt my ambition was stronger than a well-paid job. Off the back of our longstanding relationship, Rolex asked me to launch an agency to fulfil their specific needs and that agency was twin. I’m enormously proud of the work we do and the clients we have. I believe marketing can be a positive force in society and my mission is to help brands achieve that.