Qualitative interviews with participants in NHS England and NHS Improvement Commercial iDecide trial in Guys & St. Thomas's, Birmingham Women's and South Warwickshire

82% of women have had a baby by the time they are 45 (ONS, 2016). 100% of us were born. So why is it that so many women continue to experience suffering & trauma during birth? 'Good birth' is not about drugs, locations or vagina's. It's about understanding how your body works. It's about having access to the resources that inform your choice (that does not mean nodding mute assent to a stranger when you're semi-naked on a hospital bed). It's about having a model of birth that is powerful, accessible & adaptable. So I'm here to challenge the orthodoxy that birth means abandoning your principles & your dignity. I'm here to help you - yes, YOU, Lady on LinkedIn - cast off expectations of panic & pain and find YOUR OWN GOOD BIRTH. Mothering is as meaningful as commerce. Come on, let's be real, probably more so. You deserve to be as well supporting, coached & recognised in your mothering as you are in your career. We women cannot be empowered if the act of mothering - and our investment in it - is not respected.Here endeth the lesson. Clickety click through to the website to learn more. #positivebirth #calmbirth #goodbirth #motherhood #mothergood #hypnobirthing #antenatalpreparation #thegoodbirthpractice #strongmothers

I work with agencies to define & develop their client servicing and support their account handlers to be smarter, happier & more profitable. • Facilitated workshops to inspire and develop account handling teams• Working with agency boards to define client servicing strategy, principles & practice• Consultancy support for teams working in transition and/or in challenging relationship

I joined WFCA on a 3-month, 3-day per week contract. My work with Clients became increasingly profitable, and as a result my contract was extended, and increased to 5 days a week, - Budgens; My role as Account Director was to hand over the already-resigned business to a new Agency. Under my stewardship the relationship with the Client improved, and was extended for a further 6 months. - Infinity SDC; I was recruited to grow the business with Infinity SDC and negotiate a monthly retainer fee. Maria.com; I oversaw creative development & production for Maria.com’s first UK TV adNew business generation; I worked with the senior management team in writing & presenting new business pitches, including winning business for worldwide TV creative with Momondo

At SMP my role had 3 aspects; - The development and growth of existing business. Developing strategy in partnership with Andrex. Managing a professional account team to deliver cost effective and high quality campaigns & pro-active proposals. In 2010 I delivered a retainer fee increase of 300% as a result of improved quality and consistency of service from the Agency Team. - Generation & conversion of new business. In 2010 I was on the team that delivered new briefs from Weetabix Food Company and Merchant Gourmet. I also negotiated a partnership between Andrex and Radox delivering 47% incremental value to an Andrex campaign (relationships from which saw SMP invited to pitch for Cadbury promotional briefs)- Team management. I was responsible for the performance & development of a team of up to 6 account handlers.

During my time at Plasmanet I was responsible for;  - Leading the adoption of a marketing approach in the business, improving sales efficiency and allowing confident planning, budget allocation & risk management. - Leading interrogation and consolidation of business data – primarily to inform the marketing plan, but also leading to improvements in sales, operations and R&D. The sales team directly attributed sales to G4S and Vanquis Bank to these two projects. - Planning, generating and implementing the 2007 & 2008 marketing plans (including brand development, PR & events)

I joined FCB (formerly DP&A) as Account Executive & was promoted up to Account Director , working with various Clients on the way- SkyCard (BSkyB & Barclaycard partnership), TV, DM, press, brochure-ware, Account Director- JPMorgan INVEST, events & DM, Account Director- TATA Consultancy Services, brand development, Senior Account Manager- Waitrose Direct Wines – monthly mailing and e-mail campaign, Account Manager - EAGames – Need for Speed Underground II, launch event production and management, Account Manager- Audi - A8 launch event, Account Manager- BSkyB - Sky Rewards monthly promotions, third party negotiations, digital, magazine and online, Account Executive.