Charlotte Fortin

Charlotte Fortin Email and Phone Number

Creative Marketer + Founder @ Buttered Branding Creative Marketing Agency | Brand Strategy & Design, Social Media Management, Paid Ads, Website Design + UGC Content CreationWindsor/Toronto @ Buttered Branding
Charlotte Fortin's Location
Lakeshore, Ontario, Canada, Canada
About Charlotte Fortin

Founder of Buttered Branding. Creative strategist. Paid ads champion. Social media marketer. Brand designer. Mom.

Charlotte Fortin's Current Company Details
Buttered Branding

Buttered Branding

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Creative Marketer + Founder @ Buttered Branding Creative Marketing Agency | Brand Strategy & Design, Social Media Management, Paid Ads, Website Design + UGC Content CreationWindsor/Toronto
Charlotte Fortin Work Experience Details
  • Buttered Branding
    Founder
    Buttered Branding Nov 2021 - Present
    Toronto, Ontario, Canada
    Develop and execute marketing strategies for small businesses, focusing on enhancingbrand visibility, driving customer engagement, and increasing revenue.Collaborate with clients to understand their unique goals, target audience, and marketpositioning, tailoring marketing plans to align with their objectives.Create visually appealing and user-friendly websites using industry-leading platforms witheasy to use client interfaces, ensuring seamless navigation, responsiveness, and optimisedperformance.Manage social media accounts for multiple clients, creating engaging content, monitoringanalytics, increasing overall organic month over month growth and implementing targetedadvertising campaigns to maximise reach and audience engagement when necessary.Provide branding consultations, helping clients develop a compelling brand identitythrough logo design, colour schemes, typography, and brand guidelines.Maintained strong client relationships, ensuring consistent communication, deliveringexceptional customer service, and proactively addressing any concerns or issues that arise.Stay up-to-date with industry trends, emerging technologies, and best practices.
  • Forge Consulting Group
    Sales Business Development
    Forge Consulting Group Oct 2023 - Jun 2024
    Windsor, Ontario, Canada
  • Tilbury Truck Rv & Boat Wash
    Marketing Manager
    Tilbury Truck Rv & Boat Wash Jul 2021 - Feb 2024
    In July 2021,Tilbury Auto Sales briefly partnered with Tilbury Truck Wash to open up the truck wash business it is still today. I helped in almost every aspect of setting up the entire office, original website, branding efforts and more. Creation of social media accounts, account management, business development, content creation, building an engaged, online audience.
  • Spectre Financial
    Director Of Marketing
    Spectre Financial Feb 2022 - Sep 2023
    Collaborate with senior management to align marketing objectives with business goals andtarget market segments in weekly management and marketing meetings.Conducted market research and competitor analysis to identify opportunities, key trends,and consumer insights to inform marketing strategies.Planned and executed event marketing campaigns across various channels, includingdigital advertising, social media, email marketing, events, and content marketing.Create promotional material, including brochures, presentations etc to support businessdevelopment efforts and enhance the brand's credibility.Created, manage and optimize the company's website, ensuring its alignment with thebrand's messaging, user experience, and financial services best practices. Created Privacy Policy.Utilized marketing automation tools and customer relationship management (CRM) software (Hubspot)to drive lead nurturing and customer retention strategies through outlets such as emailmarketing and retargeting ads (Facebook, Google)Stay up-to-date with industry trends and best practices in financial services marketing,continuously exploring innovative approaches to drive engagement, new businesspossibilities and build existing client relationships.
  • Tilbury Auto Sales Rv Yamaha
    Marketing Manager
    Tilbury Auto Sales Rv Yamaha Nov 2019 - Feb 2022
    Led all media and marketing management initiatives throughout the dealership, overseeingsocial media, website editing, on-site and off-site promotions, and branding activities.Successfully grew the dealership's social media followers, specifically Instagram, from 800to a consistent 2,200 followers through targeted content strategies and engagementcampaigns.Managed all online inventoryManaged the dealership's WordPress website, ensuring regular updates, optimization, andcontent creation to drive traffic and enhance user experience.Developed and executed on-site and off-site promotional campaigns to increase brandvisibility, drive customer traffic, and boost sales.Managed the marketing efforts for the sister company, Wicked Wrench Mechanical, anauto mechanic shop, handling both in-house sales jobs and retail marketing.Oversaw a marketing budget of $200,000+, allocating funds strategically to maximize ROIand achieve marketing objectives.Conducted market research and competitor analysis to identify trends, customerpreferences, and market opportunities, informing marketing strategies and positioning.Implemented dealership use of CMS systems to improve lead management and quality ofcustomer satisfaction.Successfully created 200% more leads by utilizing Facebook Marketplace (Before the late2021 Meta changes)Collaborated with cross-functional teams including sales, service, and finance to alignmarketing efforts with overall business goals.Utilized analytics tools to track and measure the effectiveness of marketing campaigns,generating data-driven insights for optimization and continuous improvement.Fostered strong relationships with external vendors, agencies, and partners to leveragepromotional opportunities and negotiate favourable contracts.Key achievement was boosting leads by over 200% using underutilized online features andabilities.
  • The Latest Scoop
    Floor Supervisor + Visual Merchandiser
    The Latest Scoop Jan 2019 - Oct 2019
    Toronto, Ontario, Canada
    Floor supervisor as well as beginnings of Toronto based photoshoots and social media efforts.
  • Mark'S
    Visual Merchandiser
    Mark'S Mar 2018 - Oct 2018
    Windsor, Ontario, Canada
    Head Visual Merchandiser at Tecumseh Mall Location
  • Crawford Boys Clothing
    Sales Specialist + Social Media And Ecommerce Assistant
    Crawford Boys Clothing Feb 2016 - Aug 2017
    Toronto, Ontario, Canada
    Suit fitting, styling & tailoring.Helping to put stock online for ecommerce store.Helping run social media for the store, as well as content creation.

Charlotte Fortin Education Details

Frequently Asked Questions about Charlotte Fortin

What company does Charlotte Fortin work for?

Charlotte Fortin works for Buttered Branding

What is Charlotte Fortin's role at the current company?

Charlotte Fortin's current role is Creative Marketer + Founder @ Buttered Branding Creative Marketing Agency | Brand Strategy & Design, Social Media Management, Paid Ads, Website Design + UGC Content CreationWindsor/Toronto.

What schools did Charlotte Fortin attend?

Charlotte Fortin attended George Brown College.

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