Founded in 2018. The Ski Retreat hosts unforgettable winter getaways where women can shred the slopes, enjoy cozy après-ski fun, and connect with other passionate skiers and boarders. Our retreats are all about embracing the joy of skiing in a compassionate environment, making new ski friends, and celebrating every victory, big or small.The Ski Retreat is a weekend in the mountains - for women who can't sit still. Join for a retreat! www.theskiretreat.co

I'm happy to share that I'm available to help other teams build and grow their customer marketing programs through topmate.io. Consulting on any these programs and processes that I've built from the ground up, launched, and grown: - Executive Customer Advisory Boards- Product advisory boards- Reference programs- Awards programs- Advocacy Programs- Online Communities- In person and virtual customer events, both corporate and user led - Customer advocacy at a corporate flagship event- Customer Stories (videos and case studies) and scalable customer assets- Customer Marketing metrics and measurement- Customer surveys and statistics- Creating a customer centric organization- Customer PR and social media- Promoting your programs to stakeholders- Customer advocacy technologies- Customer programs for every stage of the customer lifecycleHear a little more about how I think about customer Marketing on the Beating the Drum podcast: https://podcasts.apple.com/ie/podcast/using-the-customer-centricity-model-to-demystify/id1522926618?i=1000496232765Read a little more about how I think about customer centricity: https://medium.com/@charlottelilley/owning-customer-centricity-at-your-company-aaf13e433b63

Coupa is a leading provider of Business Spend Management solutions. We offer a comprehensive, cloud-based BSM platform that has connected hundreds of organizations with more than five million suppliers globally. Our platform provides greater visibility into and control over how companies spend money. Using our platform, businesses are able to achieve real, measurable value and savings that drive their profitability.

Lead the strategy at Outreach for enterprise marketing: events, field marketing, branding and advertising, press, digital marketing, and customer marketing.

Developed the Customer Centricity Model: http://bit.ly/2IuhQWw

Brought in by VP of Marketing to lead to be first person to start a customer marketing division at Percolate. In five months, centralized all customer marketing and advocacy efforts under one division. Worked cross functionally with marketing, sales, customer success, sales enablement, and the executive team. Ultimately left Percolate after a structural reorganization. • Launched the searchable customer reference portal, integrated into SFDC, providing transparency and instant access to characteristics and case studies so Percolate employees can integrate customer stories into their jobs • Increased customers case studies by 100% by developing global direct relationships with customers• Conceptualized and formalized the global Customer Advisory Board, designed to solicit real time feedback, understand customer needs and influence the strategic roadmap of the organization• Launched internal customer speaker series, featuring customers speaking on their overall experience with Percolate to help the organization better understand the customer lifecycle. • Managed from idea to execution customer appreciation trip to Hawaii for customer from across the US and UK

Launched Splora, a discontinued Australian-based messaging app, to the North American market. Oversaw the planning, development and execution of Splora’s marketing and PR initiatives using market research, product messaging and positioning, marketing communications, events, branding and public relations. Acquired 80% of total app downloads.• Managed national college activation campaign, consisting of OOH media, events, digital marketing, merchandise, and social media across the three largest US campuses, resulting in over 76k impressions• Built a targeted media list; developed story angles; pitched journalists; secured a feature on KTVU, the Bay Area’s #1 news station • Oversaw all current Splora communication; wrote product messaging and positioning, used for ongoing consistent communication on website, social sites, and official company documentation and content • Designed the Splora Ambassador program, intended to created targeted awareness and drive app downloads and get traction in targeted US cities

Helped ski resort partners improve yield management and boost revenue through online sales.• Managed $24MM portfolio of 140 ski resorts, representing 28% of total US market (15.6MM skiers each year)• Negotiated pricing and distribution agreements with existing clients and prospective partners• Analyzed booking & analytics week-over-week to help ski resorts optimize their eCommerce strategies, resulting in increase yield, demand and revenue for ski resort partners

Founded the Box Customer Programs Department, influencing Annual Recurring Revenue by over $3MM, increased customer references by over 10x year-over-year and earned reputation as an expert in the customer marketing and advocacy field.• Recruited over 500 customers into Customer Programs to speaking at annual user conference, lead monthly webinars, participate in press and analyst interviews, serve as references for prospective customers and consult Box on • Formed the Box MVP Community, a 55-member product advisory board, helping Box improve their product and service offerings• Created the Box World Tour event series, held across 11 global cities, generating over $500k in Annual Recurring Revenue and delivering a 10x ROI• Established and scaled the Box Reference Program; influenced over $3MM in Annual Recurring Revenue; created Sales Advisory Board to engage sales team; developed an internal Q/Q incentive program• Scoped and delivered numerous content projects: Box.com/customers redesign, customer surveys and usage statistics, customer case studies, social media customer; managed external vendors; increased customer collateral by 150% year over year

Achieved 110% of quota each quarter; increased personal Average Contract Value by 70% in one year• Achieved acquisition of 300+ customers, including TaylorMade, • Went above and beyond to develop customer relationships and nominate customers to participate in marketing activities • Sales cycle: execute needs assessment, demonstration, validation and implementation of the Box solution while maintaining an exceptional customer experience• Used a consultative selling approach to execute needs assessment, demonstrate the product, validate business case and implement the Box solution. Trained on Sandler sales methodology

• Initial point of contact with potential customers. Created new leads that directly resulted in revenue.• Used consultative sales approach to show expertise of product and explain how Box can be applied to particular businesses and industries• Collaborated closely with Account Executives and Management on new strategies to maximize revenue of each lead

• Lead team of 8 Account Executives: assisted on in-person sales calls, tracked progress, and supervised accounts• Innovated team incentives, boosted team sales by 25%• Managed client relationships and contributed 17% to team sales• Generated new clients, developed sales contests, created new revenue

• Led in sales: made 26% of total sales, made 30% of all special issue sales• Increased territory sales by 33%• Consistently achieved or exceeded quotas• Acquired and maintained 100 local business & large, strategic accounts, such as US Army and Staples• Shaped and maintained excellent relationships with advertising clients

• National Sales Representative of the Year Award for 2007 – 2008• National Student Representative of the Year 2009

• Maintained close rate higher than industry standard at 70%• Generated additional sales leads through cold calls and networking events• Established and maintained client relationships