Influencer of digital transformation with a focus on data/insight-driven strategy to deliver the best possible customer experience whilst simultaneously driving efficiency and improving ROI for automotive retailers.With 20 years’ experience in digital marketing and having designed and delivered multiple projects both in-house and on behalf of agency clients, my knowledge and expertise has developed in line with emerging technologies, bringing a native understanding of media and system strategy, execution, and delivery – including the pitfalls.Planning and consulting with manufacturer and retailer clients to identify new opportunities to improve and rationalise marketing and technology strategies to underpin operational goals and objectives and support business growth. Key Achievements• Key Note Speaker at Automotive Management Live• Influencing cultural change within JCT600, driving digital engagement and understanding• Challenged industry norm to successfully introduce a consumer-led strategy• Best Digital Customer Experience - Auto Trader Click Awards 2017 - Consumer Rated Category• Delivered an Award-Winning new CRM ProgrammeA creative yet analytical thinker with a strong ability to bridge the gap between technical and operational teams translating technical scope into plain-English.