Charlotte Mac Vicar Email & Phone Number

Nice, Fr

Sophia-Antipolis

Sophia-Antipolis, France

- Management of the Marketing department and its two collaborators (a marketing assistant and a Wordpress web developer) - Managing and implementing the company's marketing and communication strategy - Generating qualified leads for the Sales team- Organizing the sales team's participation to events and tradeshows- Identifying relevant keywords to rank for and improve SEO - Writing quality content: website, sales presentations, flyers, social media, etc.- Supervising the company's email Marketing strategy- Responsible for the Social media strategy (Linkedin and Twitter) - Implementing Linkedin Ads Campaigns- Organizing webinars with partners- Netlinking (Alliai.com) - Identifying relevant industry Awards and follow the application process- Animation of the company's Scientific Committee- Analysing the performance of marketing actions and reporting (KPIs) - Monitoring and benchmark

Villeneuve-Loubet, France

- Managed the company's social media plateforms (Linkedin, Facebook, Youtube and Twitter) - Created and managed the B-to-B website (Wordpress): competitors audit, identified personas, identified relevant and high-potential keywords, editorial planning, SEO optimization, content creation (product pages and blog articles), website design. - Created and sent email campaigns targeting insurance brokers (Salesforce Marketing Cloud) - Organized Webinars - Organized the sales team's participation to industry events- Created visuals (Canva) and videos (Powtoon) - Analysed the performance of marketing actions and reporting (KPIs) - Benchmark and monitoring

Sophia-Antipolis, France

- Created and Implemented Search Campaigns- Created and Managed Display Campaigns: Image Ads, Responsive Ads, Gmail & Youtube Ads- Google Shopping- Restructured and Optimised existing Adwords Campaigns- Created Conversion Tracking Tags- Monthly Reporting for various clients

London, United-Kingdom

- Implemented innovative external communication strategies; France, UK, Ireland and Netherlands- Created content in line with the Sales Managers and Product Managers objectives- Improved the digital communication strategies of the Managers and their teams- Took care of the digital animation (social networks, website)- Wrote editorial content- Analysed the impact of Marketing and Communication actions implemented- Implemented Google Adwords campaign (UKI market)- Created and implemented email campaigns (UKI market)- Use of software: Marketo, Salesforce CRM and Linkedin Sales Navigator

Montpellier , France

- Updated the company's website- Participated in the creation of the annual Christmas catalogue- Scheduled microphone ads and A3 posters- Canvassed the stores of the mall- Managed customers and retailers requests- Created letters of gratitude for retailers who participated in the company's commercial operations

Mougins, France

- Elaborated customer satisfaction survey- Updated the company’s website- Tracked paper file conferences- Updated and added events into the CRM (Dates, Budget…)- Monitored and researched - various topics- Participated to the company's annual FORGE® meeting in Cannes

Canary Wharf, London, England

- Managed of the company’s social networks - Updated the company’s blog- Organized the employee monthly event- Monitored and researched - various topics- Created customer satisfaction surveys and reports- Developed the company’s French website- Used software : CRM, Basecamp, Pardot and Photoshop

Msc Marketing Digital, Marketing

- Digital Marketing Strategy - Google Analytics - SEO (Search Engine Optimisation) - Local Search & SEM - Social Media Marketing - Content.

Bachelor In Business Administration, E-Commerce & E-Business

- E-Marketing - Strategic Management - Communication - Brand Management - Web strategy - Trade Marketing - CRM - Business Law - IT.

Global Manager Certificate, Marketing International

- Global Business - Multinational Business - Strategic Management - Digital Innovation Project - Entrepreneurship - Communication.

Baccalauréat, Economique Et Social - Section Américaine

Education record