Charlotte Moore Email & Phone Number

Hatfield, England, United Kingdom

Hertfordshire

The Smoothie Bar is a community-driven, monthly subscription membership club for food and drink start-ups / SMEs who want to learn how to do their own responsive PR in only 10 minutes a day, without paying huge agency fees, cold pitching or writing constant press releases.Achievements and Responsibilities:• 2019 SME Herts Business Awards Finalist – Business Innovation and Business Woman of the Year• 2018 Selected as a Top Five PR Advisor for SMEs in the UK• Published in Speciality Food magazine and regular PR column in B2B publication North West Food & Drink Means Business• Speaker at high profile industry events including: Food Matters Live, Bread & Jam, Enterprise Nation Food Exchange, Start-Up Saturday and Vevolution• Consulting for new brand launches, creating tone of voice strategies and rewriting websites – from single pages to whole sites • Provide a daily list of curated, inbound live leads from journalists looking to write about products, people, SMEs and human interest stories for Smoothie Bar members to easily pursue• 350+ pieces of published PR pieces already achieved in publications including Speciality Food, The Telegraph, Metro, Stylist, BBC Good Food, Forbes, Essentially Catering and more • Creating a library of PR resources including videos, templates and blog posts to teach producers the most effective way to engage journalists and share their brand stories• Researching and creating an annual planner with 600+ useful food days, B2B/B2C shows and other popular topics that offer easy PR strategy opportunities to include in marketing, social media, emails and blog posts• An ongoing list of product and entrepreneur awards to enter to create another stream of brand PR opportunities • Encouraging collaboration between members with a natural audience crossover to increase organic brand exposure on both sides

Welwyn Garden City

Founder member of the social media team that delivered the social media strategy across Tesco to drive brand advocacy and engagement through a customer-centric conversationAchievements and Responsibilities:• Actively worked with internal and external teams to Initiate high profile and successful social media campaigns including #FindTheEggs, #BigThankYou and #Cudl, all of which delivered 99% positive brand sentiment • Worked with Clubcard team on the beta launch of The Orchard – a product testing arm that sent free samples of Tesco products or coupons with extra Clubcard points based on Clubcard data• Helped to orchestrate the launch and create copy for @UKTescoOffers on Twitter as a separate social media sales channel • Collaborated to help restructure social media around a customer-centric, interest-led ecosystem approach by building strong relationships that enabled me to successfully educate key internal stakeholders as to what content was engaging for our audience• Daily content editing - checking copy was relevant, on-brand, customer-focused, agile and perfect for each platform - editing and rewriting as needed then scheduling• Helped to develop the distinctive Twitter tone of voice alongside external agency which proceeded to win an industry award• End to end management of multiple social activations from conception to completion, often within last-minute deadlines as demanded by the business• Managed hundreds of internal stakeholders and external agencies to ensure ongoing engaging social content was produced and, became the ‘go-to’ expert who always ran campaigns on time, despite juggling multiple parties and their marketing objectives• Daily point of contact for social media customer services team (based in Cardiff), sharing advanced timetables of launches, campaigns or news, to best manage positive/negative online conversations that could impact the brand

Bedfordshire

NICEIC is the UK electrical contracting industry’s independent voluntary body offering certification services, regulation schemes, products and support. Main duties included:• Copywriting for online and offline marketing materials including websites, posters and leaflets• Creating and scheduling relevant content for social channels• Assisting in the preparation and launch of brand new, award winning industry exhibition NICEIC Live• Liaising and managing external suppliers including designers, developers and PPC agency• Organising and co-ordinating photo shoot to create original imagery for the launch of a new sub brand• Using Google Analytics to analyse web traffic and external compilation of competitor research

Welwyn Garden City

Welwyn Hatfield Borough Council covers a population of circa 120,000 residents. Main duties included: • Creating copy to update and maintain the council’s website/intranet, liaising with other service areas to develop relevant and timely content, updating it via the Goss CMS • Identifying news items/photo opportunities, writing press releases/statements for local and national press, preparing and producing campaign communications inc newsletters, posters, flyers and leaflets• Using social media platforms to raise public awareness of council activities, monitoring and responding to comments and queries using the Netvibes CMS

Dunstable

NICEIC is the UK electrical contracting industry’s independent voluntary body offering certification services, regulation schemes, products and support. Main duties included:• Copywriting for online and offline marketing materials including websites, posters and leaflets• Creating and scheduling relevant content for social channels• Assisting in the preparation and launch of brand new, award winning industry exhibition NICEIC Live• Liaising and managing external suppliers including designers, developers and PPC agency• Organising and co-ordinating photo shoot to create original imagery for the launch of a new sub brand• Using Google Analytics to analyse web traffic and external compilation of competitor research

Luton, United Kingdom

Alexon Group own seven clothing brands, retailing online and in almost 1,000 outlets. Main duties included:• Updating all seven websites with copy, banners and images using ‘Trade IT’ CMS • Adding regular content to social channels including Facebook, Twitter and Wordpress blogs• Managing email assistant – content, images, copy for mass emails using Communicator software• Liaising with external suppliers - designers, developers and specialist agencies • Generating weekly reports using Google Analytics and Communicator data

St Albans, United Kingdom

Mack Brooks owns and organises over 30 B2B international trade fairs. Main duties included:• Web Content Editor for ATME-I Megatex, Fastener Fair Stuttgart and ICE South America websites• Writing, proofing and editing copy for leaflets, brochures, press releases and emails• Account managing over 250 exhibitors worldwide

Harrow, United Kingdom

The Vitality Show is the UK’s largest health, beauty and fitness female consumer event. Main tasks included:• Creating copy and regularly updating social media channels/website using bespoke CMS• Copy for leaflets, emails, and DM. Magazine advertorials for Weight Watchers, Zest, Top Santé, She• Managing web assistant and external suppliers including printers, designers, PR, and box office• Account management of over 200 exhibitors and media sponsors inc Boots, Benefit, Holland & Barrett• Creating new partnership with the largest fitness chain in the UK and worldwide• Contributing to most successful marketing campaign over past 5 years, visitor figures up 20%• Nominated for Association of Event Organisers (AEO) award: ‘Marketing Campaign of the Year’

Durham, United Kingdom

CDSBPS is a registered charity with over 2,000 clients throughout the county. Main tasks included:• Writing press releases for local media, designing and writing copy for website/leaflet/poster campaigns, setting up displays and organising group talks• Continuing volunteer recruiting, vetting, training and supporting (managing circa 100 volunteers)• Organising fundraising events of various sizes – from coffee mornings to concerts• Monitor projects, prepare evaluation reports and update databases on a weekly/monthly basis with recommendations for development and improvement to the Board of Trustees• Submitted written nomination for charity trustee who won local ‘Volunteer of the Year’ category

Sedgefield PCT is one of five local offices covering the County. I managed two roles: PA to the Older Persons Programme Manager and administrator for the Older Peoples Continuing Care Team. Main tasks included: • Preparing and issuing confidential patient correspondence and contracts • Updating and maintaining databases• Managing appointments, meetings, bookings and travel arrangements for senior staff members• Liaising with outside agencies via email and telephone

Office based temping to build up my portfolio of skills. Jobs included b2b media sales and recruitment consultancy, these posts ran consecutively.

Sourcing clients’ data requirements from UK and International suppliers. • Issued regular quotes • Sold on, checked and delivered accurate data to market research clients• Produced future sales forecasts / negotiated sales.