Charlotte Addison Email & Phone Number

Mevagissey, Gb

As a Digital Marketing Executive, I thrive on the flexibility and creativity that comes with working remotely. My role encompasses designing and developing dynamic websites, ensuring they are visually appealing and technically sound. I also manage social media for clients, from creating captivating content to scheduling and reporting on performance.Working closely with the company owner, I support various marketing initiatives and handle administrative tasks, ensuring seamless communication and efficiency. My proactive approach and attention to detail help me deliver exceptional results, fostering strong client relationships and contributing to the business's success.

Providing digital marketing support for both the business operations and agency's clients to enhance online presence and generate leads for their business. Responsibilities include: Updating and supporting website content for clients. Design and development of new and/or existing websites. Create engaging and effective copy for websites, blogs, email campaigns and social media. Preparation of photos/graphics and other marketing assets. Implement more advanced website functions and features. Support for the business social media promotion. Administration tasks in support of the business and clients including report preparation, admin etc.

Cornwall

Running and management of family run creative craft and design business.Responsibilities include: Design and create products to a high quality. Liaise with, and manage relationships with retailers. Manage key online marketing channels including website, social media,and SEO. Manage and maintain the online and offline Mollie & Jo Designs brand presence.

Newton Abbot, Devon

The overall focus for this role is manage, promote and increase conversion rates on a craft ecommerce store. www.rucraft.co.ukResponsibilities include:• Develop and instigate online marketing strategies with focus on high growth in revenue.• Plan and implement online promotions to increase conversion rates and retention.• Manage key online marketing channels including email marketing, social media, blogging and SEO.• Manage and maintain the online and offline RUCraft brand presence.• Reporting, analysis and on-going optimisation of all marketing channels.• Research and identify new trends, and possible new online traffic and customer acquisition• Proactively identify marketing prospects across the business and work with the publicity and commercial team to maximise opportunities. • Manage and produce offline direct mailing catalogue.• Work on additional online projects related to customer acquisition for www.rucraft.co.ukKey skills:• Strong experience and knowledge of several eCommerce platforms including Magento and Appease, and CRM system Priam.• Good analytical and reporting skills using Google Analytics• Skills with online tools including Mailchimp, Wufoo and website platforms including Moonfruit. • An in depth knowledge of the following computer programmes using both a PC and Mac: InDesign, Photoshop, Word, PowerPoint, Excel • Excellent proofreading and copywriting skills for online and print. • Creative skills

- Contact for all trade marketing, and proactively working with the sales teams on creating and organizing point of sale, including counterpacks and display units. - Project manage company catalogues a year, and create various promotional items such as order forms, leaflets and adverts. - Involvement with online platforms; I am responsible for maintaining the David & Charles trade book website www.davidandcharles.co.uk, making sure all information is accurate and relevant, keeping it fresh and appealing with all the latest news and promotions. I also write and circulate an e-newsletter to the trade on a monthly basis. I am involved in the creation of our new corporate website www.fwmedia.co.uk. - Proactively identify marketing opportunities across the business and work with the marketing, publicity and sales teams to maximise the opportunities. - Have strong copywriting/editorial/proofreading skills.

• Project manage six catalogues per year for the company. • Good communication skills and the ability to maintain good relationships with various people, both internally and externally. • Creative skills – I have worked on and designed many leaflets and various marketing campaigns. • Supervisory position – I part-managed an assistant, and have undertaken a supervisory training course.

• Organisation – produced the advanced information for the books, collated and produced sales kits for reps, constantly working to deadlines. • Proofreading – All material needed to be at the highest possible quality, and with changes constantly occurring, I needed to make sure that all the information was correct.

Pgdip, Publishing

Ba (Hons), English