Charlotte Noon (Mcim) Email & Phone Number

Global, Gb

During time off undertook career coaching sessions and attended a creative writing course.

London, Gb

Headed up the marketing for EIP, an international patent firm with 170 people across Europe & the US. Raised the firm's profile and engendered an ethos of business development.Key responsibilities:- Business planning and budgeting.- Working with Executive Board to develop and implement firmwide marketing strategy.- Onboarding lateral hires.- Developing brand and marketing plans for new service lines and collaborations.- Developing sector marketing plans in line with firm's strategic objectives.- Implementing Microsoft Dynamics and using CRM system to track business development.- Working with fee-earners to retain and develop client relationships.- New business generation.- Managing firm's PR strategy and social media channels.Key achievements:- Working on strategic pitches including appointment to UK panel of global life sciences company.- Multi-channel marketing campaign to launch EIP's new Sweden office.- Rollout (branding and marketing) of three new service lines and two external collaborations.- Improving firm's legal directory rankings and overseeing award submission wins.- Implementing sector plans to support firm's marketing strategy.- Events management including EIP's 21st birthday and company Annual Reviews.

London, Gb

Led a team of 10 marketers responsible for all BD & Marketing activity for global law firm. Prior to be appointed Head of BD&M in October 2017, spent 10 months as Senior BD&M Manager (maternity cover). Led the marketing and branding project following the merger between Ince & Co and Gordon Dadds LLP on 1 January 2019.Key responsibilities- Developing and implementing firmwide marketing strategy. - Preparing and managing firm’s BD&M budget.- Leading firmwide campaigns around legal and regulatory developments including GDPR.- Creating and managing the firm’s internal and external communications strategy.- Streamlining marketing function processes including events and design. - Preparing pitches, presentations and bespoke capability statements.- Team management including appraisals, restructuring, recruitment, and performance issues.Key achievements- Member of merger project team which delivered new brand, website and associated marketing materials within six weeks.- Implementing new firmwide CRM system as part of GDPR compliance project. Firm’s contacts reduced from 80,000 to 30,000 and categorised by sectors to deliver more targeted marketing.- Developing streamlined business planning and budgeting process which has reduced budget spend by 40% over two years.- Improving success rate in panel pitches from 35% to 65%. Panel arrangements generated fees in excess of £1m over two years.

Projects delivered: - Marketing consultant at Halebury, an alternative legal resourcing law firm. Focus on digital marketing, client relationship management, pitching, PR, legal directories, business development, and coaching.- Marketing consultant for boutique construction law firm. Advice included website management, client communications, managing legal directories process, marketing materials, PR, and social media.- Managed Legal Directory submission process for global law firm which resulted in improved rankings and firm recognition. - Managed business planning and budget process for TMT Department of a global law firm. - Managed the business planning and budget process for the TMT department of a global law firm. - Completed a CRM system audit for a top UK law firm including presenting recommendations to Firm's management team.- Drafted employment law marketing materials for a top 10 UK law firm.- Completed client targeting research project for leading Employment Barristers Chambers.

London, London, Gb

Conducted review of firm's key client programme and aligned to firm's priority sectors. Managed business plans process of firm's 50 key clients. Prepared firm's Annual Report 2013 detailing the firm's client feedback programme which was circulated to 500 of the firm's key contacts.

London, England, Gb

Interim Marketing & BD Director managing team of 20 marketing professionals and dealing with all HR matters. Member of Senior Management merger team - participated in meetings with external potential merger partners, prepared marketing and client information for potential merger firm management team, and prepared internal materials for Managing Partner to present to Partnership.

London, England, Gb

Devised, implemented and managed the firm's Key Client Programme of 12 strategically important clients. Worked with Key Client Partners to develop bespoke marketing plans for each client. Sole resource providing BD support to Programme including business planning, targeting, pitching, events, client reviews, reporting, and budgeting. Also, managed CRM Systems team of three.

London, England, Gb

Co-Chair of firm's Business Development Committee responsible for marketing strategy, firm-wide budget, and other key marketing initiatives. Worked closely with firm's Senior Management Team on delivery of key initiatives.

London, England, Gb

Managed team of five BD professionals responsible for pitches, legal directory submissions, targeting, and events. Dealt with all HR matters including appraisals, recruitment, promotions, and a redundancy programme.

London, England, Gb

Managed all marketing activity for market-leading IP & Techchnology teams including pitches for multi-millions pound public sector projects, onboarding lateral hire partners, managing in-house events and attendance at industry events, targeting, legal directory submissions, and PR.

Washington, Dc, Us

Provided dedicated BD support to Employment and Pensions, and EU & Competition departments.

Professional Diploma In Digital Marketing

Msc In Strategic Marketing Management

Postgraduate Diploma In Marketing