Insight collective agency MWI is a full service virtual agency supporting household names, start-ups and public bodies.We are carbon negative

Interactive Feedback Systems

Advertising research

Insights & Innovation (Research Director: June 2016 - August 2017)(Associate Director: Sept 2014 - May 2016)At Verve, I headed the innovation practice. This means leveraging an agile approach to innovation, which is essentially customer driven and collaborative, to deliver better products and services. Responsible for developing Verve's end to end innovation programme. Verve innovation is an agile collaborative programme supporting organisations through their innovation process. It facilitates customer involvement and iterative development from identifying opportunities to releasing products and services to the market.Worked on bespoke research approaches integrating community panel data and surveys for a range of blue chip and market leading businesses, including FMCG, retail, finance and tech.

Market Opportunity and Innovation. Specialised in International research for global consumer and technology brands, providing solutions that help clients identify new market opportunities and develop insightful and sustainable innovation strategies.

GfK Business and Technology (SRE 2011-2012)Design, implement and use market research initiatives to inform marketing and business strategies of Fortune 500 companies, from brief to recommendations.- B2B and Consumer research- Bespoke primary research and tracker, including market segmentations, Pricing research, Maxdiff, conjoint analysis.- Multimethod and Global scale projects

Research and management consulting