• Directed the development and execution of integrated marketing campaigns for College Basketball, Tournament Challenge, Women’s Basketball, NCAA Championships, and ESPNU. • Managed the social media strategy and execution for ESPN College Basketball Facebook page and @ESPNCBB Twitter handle.• Led the team coordinators, developing clear responsibilities and expectations while challenging them to perform at the highest level and pursue opportunities for them to learn outside their roles.

• Executed acquisition promotions for ESPN Insider utilizing free trial and discount offers, reaching our new subscriber goal through marketing channels and contributing to double digit revenue growth. • Effectively coordinated creative development, deliverable timelines, execution of marketing materials, and budgets for digital properties, including ESPN Insider, espnW, WatchESPN, ESPN3, and Streak for the Cash. • Spearheaded the development and delivery of all campaign reporting for my team, collecting all post-campaign data, analyzing it within the context of each property’s marketing executions, and developing actionable takeaways for new campaigns. • Worked with management to create strategic marketing plans detailing each property’s key goals, challenges, and tactics throughout the year.

• Analyzed and provided actionable insights on new media initiatives, such as the Talk Bubble live viewing events and the Live Voting ad sales marketing effort. • Consulted on projects with the digital development and marketing teams, utilizing comScore, Omniture, Nielsen, and other data tools to analyze business performance. • Collaborated with ad sales research team on a monthly brand index that combined data from face-to-face discussions, online searches, and social media buzz.

• Assisted senior management with strategic development plans by analyzing media consumption habits. • Supported the marketing, programming, and planning departments by advising on marketing plans, evaluating program successes and failures, and providing solutions drawn from statistics. • Contributed to network branding studies, defining new marketable segments and providing key strategic insights on how to attract those viewers.

• Generated ticket revenue by making 80+ cold calls/day and going on up to 15 appointments each week. • Implemented targeted sales campaigns focused on religious, alumni, and civic organizations. • Contracted with schools to participate in the Dash MVP education program, contributing over 1,000 tickets sold.• Aided VP of Ticket Sales with organizational projects including group inventory management solutions and streamlining of education program reporting.