This Way works with environmentally-conscious organisations to guide, clarify and support their path to success. Organisations like: Surfers Against Sewage, School of Systems Change, Blue Earth Summit, OMVITS, Common Seas, Oceana Europe, RangerLab, Regenerous, Permaculture Association, Adventure Uncovered, Brake the Cycle, X-Treme Organics, Slo Active, World Ocean Day for Schools.

Facilitator of the Small99 Carbon Reduction Action Box (CRAB) workshop, supporting small businesses to understand and reduce their carbon footprint.

Research, brand positioning, strategic thinking, communication and copywriting expertise.Clients & projects: Vivo Barefoot, BESTSELLER, Jack & Jones (Reconsidered), The Rolling Stones, Moeon, Three Mobile, Virgin Media, HarperCollins, Universal Music, Appleton Rum.

Heading up the Editorial and Content team, I established a new approach to audience engagement, developing a magazine-style, digital content hub called ‘Editions’ — a monthly exploration into a specific theme connected to AU's core purpose: to influence social and environmental change through responsible adventure. In the first few months of launching, website visitor numbers doubled and social engagement increased by 24%. It also helped to land new sponsors and build an offline community at events and excursions. More on this work here: https://letsgothisway.com/work/adventure-uncovered/

Managed all digital communication and creative strategies for both Epic and RED artists.

Hybrid role of research, strategy, creative and client management. Accounts: Tesco Mobile, Barclays Corporate Finance and The Financial Times.

Managed digital communication and promotional strategies for 20+ acts.Artists: Dizzee Rascal, Bombay Bicycle Club, Jamie Cullum, The Wanted and AlunaGeorge.