Charlotte Rajsager Email and Phone Number
Charlotte Rajsager personal email
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I am a strategic and results-driven leader with a strong background in marketing, business development, sales, communication, and sustainability.My professional passion lies in driving commercial growth for companies committed to making a positive impact on human health and sustainability.I have worked across national, Nordic, and European markets, gaining valuable experience in Pharma, Sustainability, Consumer Health and FMCG. I am experienced in navigating complex and regulated environments.My core strengths and interests are:• Commercial Strategy & Business Development• Brand Building, Brand Strategy & Marketing Excellence• Integrating Sustainability into the Core Business• Green Marketing without Greenwashing• Product Launches & Go-to-Market PlansI excel at analysing market dynamics, identifying growth opportunities, and crafting and executing marketing strategies that deliver strong commercial results.I have 9 years of leadership experience and a proven track record of managing cross-functional teams. I bring a strategic mindset, a structured approach and strong engagement to every project. As a leader, I am open, present, and supportive, and known for my motivating and positive attitude.
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Brand And Marketing DirectorHelsam Gruppen A/SBirkerød, Dk -
Head Of Marketing & Communications (8 Years Including Sales)Miljømærkning Danmark Apr 2014 - May 2024Nordhavn, Denmark- Held commercial responsibility for the Nordic Swan Ecolabel and the EU Ecolabel across 50+ product areas and 20+ industries. - Led the marketing and communications team (8 years, including sales). Built the team from 3 to 13 direct reports across two locations.- Member of the leadership teams for Ecolabelling Denmark, the Nordic Commercial Leadership, and the management team of Danish Standards.- Developed and executed long- and short-term marketing plans for B2B and B2C, managed the development of multichannel campaigns, PR and communications initiatives, and issue management.- Drove exponential growth, increasing SKUs from 7,000 to >27,000+ and increased brand preference from 40% - 66%.- Drove Nordic commercial development projects e.g. the development of the first Nordic brand and business strategy for the Nordic Swan Ecolabel, engaging 50+ Nordic cross-functional stakeholders.- Directed the commercial digital strategy and development of websites based on customer journeys. -
Business Consultant Sales & Marketing - Nordic Swan Ecolabel / SvanemærketMiljømærkning Danmark Aug 2013 - Mar 2014Developed 5-year growth plan for the business, drove business development initiatives, and developed strategic partnerships.
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Country Brand Leader Champix (Smoking Cessation)Pfizer Sep 2010 - Jan 2012- Ensured growth for Champix as one of the few markets in Europe.- Recognised for preparing sharp business plans with a clear strategy and action.- Part of the European brand team for Champix, reporting to the European Brand Director. - Member of the Danish management team for Primary Care.- Led the Danish cross-functional team (marketing, sales, product development, PR, and issue management) with a focus on leveraging the team’s diverse capabilities. - Responsible for marketing, sales, and ROI, campaign development, sparring with sales manager and sales force, development of sales materials/training assets, key opinion leader engagement, agency contacts, market analysis, etc. -
Country Brand Leader Zarator/Liptor (Cardiovascular)Pfizer Feb 2009 - Aug 2010- Revitalised the Zarator brand with a new multichannel campaign, achieving high sales force motivation and improved market position, and brought Zarator back to the Top Detailed Brands (spontaneous awareness GPs) for the first time in 4 years.- Responsible for sales and marketing, annual sales and marketing plans, campaign implementation, sales force training, managing agencies, and global team cooperation.
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Brand Manager Spiriva (Respiratory)Pfizer Mar 2007 - Feb 2009- Secured growth for Spiriva. Successful collaboration with Boehringer Ingelheim (co-marketing). The Leadership team described it as "the best ever".- Led the most successfull European product launch of Spiriva Respimat (new inhalation device), measured by growth in value, volume, and cannibalisation versus the existing device, due to differentiated campaign based on strong market research. - Responsible for the national business plan and budgets, training of the sales force, forecast, market research, agency relations, KOL management, and targeting of pulmonary specialists, GPs, nurses, pharmacies and patients.
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Brand Manager Detrusitol (Urology)Pfizer Sep 2005 - Feb 2007- Ensured growth in a mature market through a new campaign with simplified messaging and strengthened brand positioning.- Responsible for marketing and sales, ROI, budgets, contacts to KOLs, agencies, the global team, and development of sales materials and training.
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Account ManagerPfizer Sep 2003 - Aug 2005- Responsible for sales to GPs, nurses, and pharmacies in own district. It was my wish to gain valuable sales experience before moving into Rx marketing.- Completed all LIF exams in 3 months (full-time).
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Nordic Category ManagerPfizer Consumer Healthcare Sep 2002 - Aug 2003- Nordic responsibility for the Oral Care portfolio, including sales, budget, and P&L management. - Established a network among KOLs and dental associations. Participated in pharmacy chain negotiations and developed sales materials for Key Accounts and the sales force. - Developed a successful growth plan through close stakeholder dialogue and market analysis. The plan was particularly recognised by the European Brand Director and continued to be executed several years after I handed it over (in connection to the Pharmacia merger my job moved to Stockholm, which I decided not to follow).
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Brand ManagerMars Sep 2000 - Aug 2002- Nordic responsibility for two confectionery brands, including sales, budget and P&L responsibility, marketing, media planning, and insights. - As a top 2 market, I was member of the European brand development team and led European projects to execution across markets. - Nominated for the Danish Direct Marketing Prize due to successful, fully integrated direct-to-consumer campaign across media, packaging, and sales channels. -
Management TraineeMars Aug 1998 - Jul 2000- 8-month junior product manager confectionery, including project leader for the opening of a shop in Copenhagen Airport.- 6-month sales agent for confectionery in supermarkets in the Copenhagen region.- 10-month junior product manager for pet care in Sweden, working on Scandinavian marketing and sales campaigns, including direct marketing.
Charlotte Rajsager Skills
Charlotte Rajsager Education Details
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M.Sc. International Marketing And Management -
Sustainability, Strategy And Business Development -
Lif Exams (The Danish Association Of The Pharmaceutical Industry) -
Cems Mim, M.Sc. In International Management -
Exchange Semester As Part Of The Cems Programme -
B.Sc. Business Administration
Frequently Asked Questions about Charlotte Rajsager
What company does Charlotte Rajsager work for?
Charlotte Rajsager works for Helsam Gruppen A/s
What is Charlotte Rajsager's role at the current company?
Charlotte Rajsager's current role is Brand and Marketing Director.
What is Charlotte Rajsager's email address?
Charlotte Rajsager's email address is ch****@****ail.com
What schools did Charlotte Rajsager attend?
Charlotte Rajsager attended Copenhagen Business School, Cbs Executive Fonden, Lif Exams (The Danish Association Of The Pharmaceutical Industry), Cems - The Global Alliance In Management Education, Wirtschaftsuniversität Wien, Copenhagen Business School.
What skills is Charlotte Rajsager known for?
Charlotte Rajsager has skills like Marketing Management, Strategy, Cross Functional Team Leadership, Marketing Strategy, Product Launch, Pharmaceutical Sales, Market Analysis, Strategic Planning, Management, Market Access, Marketing Communications, Global Marketing.
Who are Charlotte Rajsager's colleagues?
Charlotte Rajsager's colleagues are Cathrine Spek, Amanda Kjær Mejdal Larsen, Mary Asandeena Anthonipillai, Sanne Locher Bengtson, Sheree Ann Kratmann Indiongco, Lucca P., Marie Søndergaard.
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