• Manage all marketing efforts by successfully crafting compelling and engaging content across various platforms, including social media, blogs, and email campaigns• Provide client services by ensuring prompt and effective communication, addressing inquiries, and resolving issues• Implement and manage all email marketing campaigns, social media strategies, and long-term growth projects• Actively contribute to cross-functional collaboration, working closely with sales and management teams to align marketing strategies with overall business goals

• Plan and execute marketing strategies for tradeshows and expositions, resulting in increased brand visibility and engagement• Manage the coordination and logistics of national tradeshows, ensuring seamless execution of events and maximizing opportunities for networking and business development• Oversee behind-the-scenes paperwork and connections, streamlining processes and maintaining organized documentation for efficient event planning and execution• Executed social media and newsletter campaigns, enhancing online presence and communication with clients, partners, and community

• Provide active leadership as Chief Executive Officer of Ad 2 Roanoke, presiding over all meetings and representing the organization in all capacities.• Serve as ex-officio member of all committees (except nominating), assisting in appointing committee chairs and working closely with the treasurer to create an annual operating budget.• Act as the primary liaison with AAF National and AAF Roanoke, fostering strong relationships and ensuring alignment with national and local objectives.• Represent Ad 2 Roanoke at national and district meetings of AAF and AAF District 3, advocating for the organization's interests and networking with key stakeholders.

• Facilitate communications, share programs, and increase educational opportunities between AAF and area students including high schools, colleges, and universities• Provide assistance in developing and running workshops and conferences• Coordinate and organize student sponsorships in the Greater Roanoke area

• Advocate at events to promote the Roanoke Region’s lifestyle, professional opportunities, and community benefits, fostering local engagement and pride.• Facilitate welcoming spaces for professionals to share advice and help newcomers and residents connect with the region’s vibrant culture.• Collaborate with ambassadors to enhance community growth and strengthen ties between residents, businesses, and local leaders.• Represent key areas of the Roanoke Region in outreach efforts to attract talent, investment, and new residents.

• Self-taught photographer with a diverse portfolio including portraits, landscapes, pets, and event coverage.• Conducts professional photoshoots for paying clients in Downtown Roanoke and various other locations, delivering tailored, high-quality images.

• Volunteered as the photographer for Ad 2’s Headshot Happy Hour (October 2024) and covered events such as WBHS prom, along with product photography for Cello (Downtown Roanoke Restaurant) food items• Provided friends and family with graduation photos, headshots, family portraits, and more to develop professional skills

• Spearheaded social media management initiatives, leveraging my role as a bridge between theoretical knowledge gained in Digital Marketing and Advertising studies and practical application in the field.• Crafted engaging content across various platforms, tailoring messaging to resonate with target audiences and bolster online presence.• Developed comprehensive content calendars to ensure consistent and strategic posting schedules, optimizing reach and engagement metrics.• Collaborated closely with a dedicated team to understand client objectives and deliver tailored social media strategies, aligning efforts with broader marketing goals.

• Managed comprehensive care for two children, as well as two dogs while being a full-time student.• Assisted with tutoring, after-school activities, and summer development work/homework.• Operated family vehicles for transportation to activities and appointments• Created a fun and educational environment, ensuring appropriate resources and support for the children's needs.