Brand Manager
CurrentPlanning and delivering cross-channel brand marketing to drive awareness, consideration and other metrics in line with the wider marketing strategy. Encompassing a range of channels including print, digital platforms, social media, website and SEO implementation, PPC campaigns, exhibitions, and webinars. Design and creation of promotional materials, website content, advertisements, editorial, film and photography, scheduling and delivering content with relevant departments in line with this. Managing performance and measuring effectiveness of all paid and non-paid brand marketing activity. Ensuring that all activities are aligned and ensure brand and marketing effectiveness at every stage of the customer journey. Identifying opportunities for improvements and optimisations, and providing recommendations for future activity. Working closely with agencies and internal stakeholders to ensure that all touchpoints are consistent, distinctive and on-brand. Acting as line manager to the Product Manager ensuring that product development is closely aligned with company vision and strategy. Carrying out market and customer research that directly influences the growth and development of the company’s product range partnering with the Product Manager to ensure a successful launch of new products and innovations.
