Charlotte Vanderzalm Email & Phone Number

A marketing leader with more than 20 years commercial and not-for-profit experience. Has a track record of delivering value through insight led strategies, and integrating process delivery and campaign design for better outcomes. Builds high performing teams and seeks out marketing opportunities for growth.Working environments include Retail, B2B and B2C, in commercial entities and for not-for-profit organisations.With experience of working globally, regionally and nationally has developed a broad range of business skills operating in different business models including partnerships and business alliances and has held positions on boards and committees of community organisations.Demonstrates adaptability, having led multimillion dollar sponsorships and campaigns, has successfully adjusted approach to generating growth and making a difference in purpose driven organisations. With a mix of experience and working environments is versatile and offers an innovative approach, seeking out effective solutions in challenging environments where continual change is welcome. Passionate about the focused delivery of strategy and lean marketing practices and balancing long term brand growth and shorter-term commercial effectiveness. Builds internal relationships to promote outcomes aligned business priorities and always ensuring marketing is creating value for customers. My Specialities include:• Marketing strategy and planning, budget management and resource allocation.• Creating value through strategy and integration into the customer journey and messaging and creativity.• Brand strategy and execution of brand assets to build awareness, consideration, connection and a sense of belonging.• Managing complexity and change, transformation and transition.• Leading teams and coaching.• Insight development and application, market analytics and measurement.• Agency and stakeholder management, sponsorship development, project management, processes and automation.