Charlotte Macfadyen Email & Phone Number

St Albans, Gb

St Albans, Gb

London, England, United Kingdom

London, England, United Kingdom

Building the end to end marketing campaign strategy for Future at Lloyd’s - responsible for driving market awareness and engagement.

London, United Kingdom

Adelaide, Australia

Barton, Australian Capital Territory, Australia

London, United Kingdom

Fulham Green, Putney

• Event management: Management of onsite events across EMEA region, including sponsorship programmes, VIP delegates and onsite staff.• Market knowledge: Developing detailed market knowledge within the payment industry and competitor landscape and leveraging this information to drive the growth of the company’s event portfolio.• Social media: Management of regular LinkedIn and Twitter activity, resulting in the growth of the Mobile Money Twitter Group to over 8,000 members.• Reporting: Analysis and reporting of digital marketing campaigns. Involvement in the completion of marketing plans and post-event reports. Utilising Google Analytics to track website traffic and marketing effectiveness.• Post event reporting: Managing post-event reports and presentation of findings to Senior Management.• Data selection: Analysis and extraction of relevant target groups from the company CRM database Wyvern/ Microsoft Dynamics.• Partnerships: Organising and liaison with media partners, preparation of agreements and implementation of the associated tasks.• Event budget management: Responsible for all event budgets, resulting in the reduction of costs by 14% across the event portfolio.• Website management: Responsible for the creation and regular update of websites. Responsible for the launch of 10 new event websites during 2013.• Marketing collateral : Production and review of marketing materials, including leaflets, flyers, brochures, online banners, adverts, sponsorship prospectus, e-tickets vouchers, and onsite signage.• PR: Supervision of the creation of press releases.• Training: Managing and training new Marketing Executives on the use of the email platform, social media, onsite event duties and customer service elements.• Customer service enhancement: Preparation and production of all relevantcommunications for delegates, prior to and post, conferences.