Together we can create a zero carbon, regenerative world by 2050. I offer strategic communications consultancy from strategy, messaging and positioning through to campaign and project production, utilising over 20 years experience in strategic communications. Often working hand in hand with artists and cultural partners across the global public, private and non profit sectors, I develop high impact communications focused on accelerating a just transition to the green economy.I've worked with leading organisations working for people and planet including Olafur Eliasson's Little Sun; The Global Commons Alliance; EcoAlf; Synchronicity Earth; Triodos Bank; The Art of Progress; London Design Festival; Greenpeace; C40; CDP; The University of Oxford; Abundance Investment; Ashden; Julie's Bicycle; Wellcome Collection and The Art Conference. www.charlottewebster.co.uk

I help organisations and individuals working towards a better, more sustainable, future to be heard. Supporting them with brand and campaign development, management skills, strategic design and implementation, communications and media training, workshops and coaching. I have over 15 years experience in global B2B & B2C corporate; non-profit and public sector communications. My areas of expertise are renewable energy; solar power; green infrastructure; sustainable business; development; new economics; climate change; water security.I help organisations with: 1) Positioning and messaging: brand; values; messaging; communications strategy2) Campaign development: integrated digital campaigns delivering rich, creative content direct to your audience3) Content planning: integrated on and offline content planning from report production; articles; film; imagery; presentations to press releases 4) Outreach planning: Media relations strategy; social media; direct; paid; public speaking5) Training: Media interviews; public speaking; presentations **I can work with groups from 2 to 100+ people to deliver bespoke training.Clients include:Little Sun C40 CitiesCDPGreenpeace UK Move Your MoneySolarcenturySolarAidJulie's BicycleIPGroup InvestmentAbundance Investment Global Off-Grid Lighting Association (GOGLA) Dukosi Marine Power Systems Human NatureCCgroupwww.goodshoutstudio.com

Brand repositioning lead transitioning the organisation from social business to international nonprofit www.littlesun.org & exploring the intersection of art and communications to accellerate demand for renewable energy globally.Launched new campaign based culture program, including multi stakeholder 18m reach Reach for the Sun renewable energy engagement campaign backed by IKEA Foundation.Little Sun has been working since 2012 to create a thriving world powered by the sun, empowering communities in Africa with solar energy and inspiring action for a solar powered world. A nonprofit founded by contemporary artist Olafur Eliasson, Little Sun has powered opportunity for over 1 million students, refugees, teachers and health workers and is bridging the gap between art and science using culture to accelerate the clean energy transition.

“The Art of Beeing murals have brought more awareness of the plight of our endangered and threatened species to urban areas than we could possibly bring.” Joseph Barker, Public Affairs, United States Fish & Wildlife Service"Cultural institutions and the arts provide non-partisan platforms for communication that can connect scientific climate change data to people’s lives." NATURE, 2017.Human Nature is a creative production organisation creating provocative environmental art in unusual places. Joining integrated digital communications with PR, great brands and art; we're proving that idea driven environmental art can play a pivotal role in setting the eco-focused organisations of the future apart. We have proven that one arresting image, conveying a positive story, in a place least expected, does more to engage and transform the human relationship with the natural world than a thousand unheard words. Campaigns include The Art of Beeing, ENDANGERED13 and Human Nature exhibitions; as featured on BBC Earth; National Geographic; FOX News; The Guardian; BBC News and Vice. We have worked with leading organisations working for people and planet including EcoAlf; Synchronicity Earth; Triodos Bank; The University of Oxford; Defenders of Wildlife; Abundance Investment; Ashden; Julie's Bicycle; Wellcome Collection and The Art Conference. Find out more: www.humannatureshow.com

Strategic business, brand and communications lead for the global industry association for off-grid solar, with 180 global members operating in Africa and India. Instigated a six-month qualitative and quantitative data led communications and brand review, resulting in a new global communications strategy and brand refresh in summer 2019 to catalyze industry growth and meet investment targets in line with business strategy.Worked together with the Managing Director, Advisory Board, Director of Policy and Operations, together with external suppliers, the communications and wider team, to align, get buy in and roll out strategy together with a new communications guide and training for all staff. Recruited and developed a new communications team to roll out communications in Europe and East Africa, resulting in doubling of brand engagement to date.

Communications lead for international solar energy company, working with senior management teams across EMEA and LATAM to grow brand reputation and recognition inline with core strategic business goal of acquisition for growth - resulting in successful acquisition by Statkraft, Europe’s largest producer of renewable energy.Established corporate PR team of six in the UK, managing hubs in Netherlands and Spain to drive reputation of company as a leading solutions provider for utility scale solar. Led on new integrated communications strategy, messaging, news, digital content planning and media training.Integrated media and digital strategy resulted in a 150%+ uplift in digital and media brand engagement over an 11-month period supporting strong financial growth results for FY 2018-19.

Led global B2B communications streams across multi-stakeholder groups to raise corporate and public sector engagement in climate change adaptation, deforestation and water security. Initiated and managed integrated global communications campaign for CDP’s cities programme, developing strategy and messaging; aligning media and partner relations, social media, digital and content incl. new film production.Communications strategy and roll out of reports including 'Carbon Majors' (2017) and 'The World's Renewable Energy Cities' (2018). Communications lead for CDP & The Climate Group's corporate renewable energy campaign: RE100 www.there100.org

Communications advisor for UK’s leading community energy finance platform. Developing integrated communications, including marketing award winning ‘Consequences’ campaign, to increase finance of community renewable energy projects across the UK, supported successful raise of over £14m (2013-2015).

Campaign Director for Move Your Money ‘Divest!’ campaign. Multiple partner management, spokesperson across broadcast and broadsheet media for strategic campaign to encourage Britain’s high street banks to dump high-risk fossil fuel assets. Over 10,000 commitments from private bankers to divest and switch bank accounts, working in conjunction with Good Money, 350.org, Joseph Rowntree Foundation. Spokesperson on Sky News, Channel 4 News, BBC, The Guardian, The Independent and The Times. Reported to board and managed team of staff and volunteers.

Founded and led this CleanTech divison, specialised in messaging, communications strategy, lobbying and rich content development to help drive the clean technology industry forward at pace and scale.Drove integrated digital content programme across a number of communications channels– digital, media, analyst, events, and industry associations – to build the thought leadership and momentum that delivers success in this vital market.Awarded a SABRE Certificate of Excellence for PR (Spring 2013), shortlisted for Green PR Agency of the year by Business Green and 2degrees.Founding member of The International Renewable Energy Agency’s communications coalition, to dispel renewable energy myths worldwide.Developed and managed roll out of integrated B2B and B2C communications strategies for a range of market leading CleanTech organisations, NGO’s and VC backed SME’s. Clients included: Our Solar Future; Abundance Generation; Panasonic Solar; Lightsource Renewable Energy; Firefly solar; SolarAid; Hallidays Hydropower; Prospect Law & Solarcentury.

Launched Solarcentury, Britain's fastest growing energy company, into European markets helping drive both its international sales by 167% from 2008 to 2011, and a compound annual growth rate of 39% from 2009 to 2012. Built and executed B2B and B2Ccommunications strategies to drive awareness and sales. Led cross company brand development and messaging. Instigated partnership development programme.Conducted hard hitting media campaigns in the UK, including the launch of "We Support Solar", responsible for securing solar Feed-in tariffs in the UK. Gained support from hundreds of businesses and NGOs, thousands of individuals; secured national and international press coverage. FIT lifted UK solar market from 8MWp solar capacity in 2010 to 80MWp in August 2011 and resulted in fourfold growth of industry employment levels.Co-launched SolarAid in 2006, a charity replacing kerosene lamps with affordable solar lights in developing countries, and Solar4Schools in the UK to equip 500+ schools with solar and education materials.PR Project Management at Solarcentury:Book production: ‘The Solar Century’, Edited by Jeremy Leggett. Initiated project, secured management buy-in, co-managed production with ‘Profile Books’, contributed copy and managed press launch. Jeremy Leggett: Supported profile raising of Founder and Chairman of Solarcentury, managing international broadcast & print PR 2006 – 2012The Green New Deal: Supported launch of pioneering policy report on benefits of a green economy with New Economics Foundation and other partners.Industry Taskforce on Peak Oil and Energy Security (ITPOES): Managed and Co-ordinated press launch of Industry Taskforce on Peak Oil and Energy Security at London Stock Exchange with Virgin; Stagecoach; Arup and others in 2008.United Nations Environment Programme (UNEP):International Solar Group Launch. Managed press for UNEP Solar Industry Group in Poznan, on behalf of Solarcentury, First Solar (US) and Suntech (China) in 2008.

Ran Public Relations programme for blue chip clients, developed core media skills such as forward feature programming, journalist liaison and press material production. Managed editorial calendars, journalist event programme and led on new business development in sustainable business. Clients included The Sustainability Forum, Constructing Excellence, Peter Cochrane, Colubris Networks & Dataflux.