Charlotte Wendel Email and Phone Number

Recruited to lead OrCam’s North America marketing efforts which included marketing strategy, GTM for product launches, content marketing, and field marketing.- Design, oversee and execute omni-channel marketing programs - Create North America strategy, protocols and tools for events & trade shows

- Lead marketing for North America including brand vision and positioning- Lead direct reports and cross-functional teams to ensure success of brand strategy- Oversee and execute marketing programs including: brand literature, POP, sales materials, training, website, promotions, events, advertising, and PR- Led COVID transition to virtual GTM and digital customer tools- Frequent speaker at 2000+ attendee global conferences and customer summits

- Planned and executed North American product marketing and field marketing activities and partnerships- Planned and executed GTM strategies and launches of new and existing product lines

- Aligned to Redken and Pureology brands for national chain accounts Ulta, Regis and JCPenney- Produced weekly sales reports, monitored the performance of campaigns, and maintained professional relationships with prospective and existing clients