Charlotte Wetche

Charlotte Wetche Email and Phone Number

Oase Outdoors @ Oase Outdoors
Vejle, DK
Charlotte Wetche's Location
Vejle, Region of Southern Denmark, Denmark, Denmark
Charlotte Wetche's Contact Details
About Charlotte Wetche

Global Brand Strategist and Digital Marketing Specialist with extensive international experience from some of the largest consumer brands - L'OREAL and SONY including 16 years experience living in the US. Agency and consultancy expertise in Brand Building, Marketing Strategy, Digital Marketing and events. Highlights: - Head of Marketing for the FEI World Championsship 2022 hosted in Denmark (4 equestrian disciplines, 50 nations, 700 riders) challenging the "traditional" thinking about marketing as you market a one-off event - Took on new established role in Private Equity acquired company PCA SKIN to start new sales channel, build the department from zero and helped double revenue within 3 years before sell-off- Priceless experience and learnings from L'Oréal and SONY with the win of a Media Lion Award at the International Advertising Festival in Cannes as a major highlightCore strengths: BRANDING - my absolute passion, have developed and executed brand and re-branding strategies for several brands DIGITAL OPTIMIZATION - strong KPI performances within e-com, website performance and digital advertising - love diving in to dataMANAGEMENT - strong budget and time management skills with track record of staying within budget and meeting deadlines LEADERSHIP - have build teams/departments from zero and good a leading smaller teams that allows me to be very present and supportive - strong believer that teamwork makes the dream work

Charlotte Wetche's Current Company Details
Oase Outdoors

Oase Outdoors

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Oase Outdoors
Vejle, DK
Website:
oase-outdoors.dk
Employees:
59
Charlotte Wetche Work Experience Details
  • Oase Outdoors
    Oase Outdoors
    Oase Outdoors
    Vejle, Dk
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  • Oase Outdoors
    Group Marketing Director
    Oase Outdoors Oct 2023 - Present
    Trådt ind i ledergruppen og fortsætter med et stærkt marketing team, der er drevet af passionen for, at alle skal opleve glæden ved outdoor livet. Styrkelse af de tre brands Easy Camp, Outwell og Robens. Mere fokus på brand activation, samarbejdet med forhandler ledet, digitalisering, og hvordan vi optimerer budgetter og ressourcer i en tid, hvor "privacy first" sætter dagsordenen og AI vinder frem.
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  • Oase Outdoors Aps
    Department Manager Marketing
    Oase Outdoors Aps Feb 2023 - Oct 2023
    Give, South Denmark, Denmark
    Daglig leder af et marketingteam på 10 talentfulde og engagerede kolleger, hvor vi er bindeled mellem marketing, R&D og salg. Vi arbejder med tre stærke brands Outwell, Robens og Easy Camp, både overfor B2C og B2B, i et mere og mere digitalt marketingmix. Missionen er klar - igennem vores passion for en livsstil fyldt med outdoors aktiviteter, skaber vi uforglemmelige minder og næring til krop og sjæl.
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  • Fei World Championships - Herning 2022
    Head Of Marketing
    Fei World Championships - Herning 2022 Aug 2021 - Sep 2022
    Vejle, South Denmark, Denmark
    Denmark was hosting the Equestrian (FEI) World Championships in Herning 2022. Four World Championships hosted in one venue. It was the biggest sport event ever hosted in Denmark with participation of 700 athletes from 50 nations, 153,000 spectators and more than 200 million viewers worldwide. We were a dedicated team of 30 full time employees and more than 800 volunteers that put our hearts into making it the best equestrian world championships to date. A true team effort. I was heading up marketing (a team of 5) with a goal of creating an exceptionel experience for athletes and visitors and not least excellent value for Denmark, Herning, sponsors, FEI and the equestrian world. Commercial goals for ticket sales and merchandise were exceeded. We successfully used digital marketing strategies (a combination of organic and paid social, paid search and influencer marketing) to secure conversions. We also developed two apps (one for volunteers and one for visitors) which contributed to a full immersion brand experience - from airport arrival to venue as well as in Herning city.
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  • Brand Emphasis Llc
    Founder/Owner Of Marketing And Branding Consultancy Services
    Brand Emphasis Llc Dec 2009 - Dec 2021
    Scottsdale, Arizona
    The power of branding is proven. The ability to tell a consistent and compelling story that goes to the hearts of your audience, because top of mind is not as powerful as close to heart. Nowadays success is measured in how our customers feel. Brand Emphasis offers consultancy services for companies seeking to improve and leverage their brand asset. To be meaningful and make an emotional difference to their audience. Projects include brand strategy, compelling messaging creation, social media management, events and project management, digital marketing with website creation, e-com, SEO and more. Have enjoyed a diverse client base and project experience ranging from FinTech, Pharma to Consumer Goods companies. - Expanded US distribution and increased brand awareness for European confectionary company resulting within 4 months in contact from Trader Joe's - Took e-commerce website from concept to launch in 5 months and delivered and managed on time and limited budget all Social Media, PR and SEO efforts exceeding KPI objectives- Saved client 18% on cost of National Qualitative market research projects that has resulted in repeat business- Suggested business critical procedures that optimized performance (cutting costs and reduced time by 50%) and worked as Best Practice for the company – resulting in 2 week assignment growing into 2.5 years consultancy involvement
  • Hypur Inc.
    Director Of Marketing And Communications
    Hypur Inc. Mar 2018 - Sep 2018
    Scottsdale, Arizona
    Hypur is a start-up fintech company providing innovative banking and payment solutions. Specially designed for highly regulated industries, Hypur's CaaS (Compliance as a Service) solution enables US banks and credit unions to safely and sustainably serve cash-incentive-businesses, like cannabis and money service businesses.Reporting directly to the CEO, I was tasked to re-brand Hypur, strengthen messaging and establish Hypur as a thought leader in the industry. Identified and on-boarded new PR agency that within 4 months grew SOV from 5% to 56%.
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  • Pca Skin
    Director Of E-Commerce
    Pca Skin Sep 2016 - Nov 2017
    Scottsdale, Az
    Responsible for enhancing and maximizing PCA SKIN's two own websites (consumer + professional) as well as managing and driving growth with all e-tail partners.
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  • Pca Skin
    Director Of Consumer Marketing
    Pca Skin Aug 2014 - Aug 2016
    Scottsdale, Arizona
    PCA SKIN is a global skin care company offering industry leading products for professionals and consumers.- Responsible for all consumer marketing activities from strategy to implementation to help increase brand awareness and build equity, while driving demand to professionals for treatments and products.
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  • Six Degrees
    Director, Research & Strategy
    Six Degrees May 2008 - Nov 2009
    Scottsdale
    Six Degrees is a branding agency that offers research, strategy and creative services. - Led the brand strategy projects for new clients encompassing detailed market assessments, positioning, messaging architecture, naming, sonic branding and more- Designed and conducted Brand Workshops and provided strategic recommendations for new clients resulting in long-term client relationships- Responded to RFQs for Qualitative Market Research projects and acted as Strategic Advisor for 25-30 annual projects
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  • Not A Company - Just Doing My Job
    Globe Trotter/Wife/Mom/Consultant
    Not A Company - Just Doing My Job May 2004 - Apr 2008
    Scottsdale
    Made the big move to the US. Pursued a dream. Supported the family. Worked as consultant.
  • Sony Electronics
    Nordic Market Communication Manager
    Sony Electronics Aug 2000 - Apr 2004
    Copenhagen
    Managed all MarCom activities for 7 product categories and 8 markets.- Managed a group of 3 Nordic coordinators, in addition to in-direct reporting line for 8 local market coordinators and successfully worked with 35 local Product Managers- Elected as country representative among 24 countries for Sony’s European Advertising Board- Managed budgets of $20 million and each year secured additional funding from central Europe given to Outstanding high-profile branding events - Took over Annual Sales Meeting presentation towards 300 people with only 2 days notice due to unexpected need of absence for the Marketing Director and covered his duties for 2 months – received special bonus after that - Earned a “Media Lion” Award at the International Advertising Festival in Cannes 2001. First award in history to be won by Danish agency/company
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  • Carli Gry International
    International Brand Manager
    Carli Gry International Dec 1998 - Jun 2000
    Copenhagen
    Managed branding at HQ level for product line selling to 17 markets in Europe, US and Canada.- Planned and implemented campaigns supporting more than 1200 retail stores- Managed all Direct Marketing activities for database of 350K+ people, including production and distribution of bi-annual catalogues in 25 different language versions
  • L'Oreal
    Scandinavian Product Manager
    L'Oreal Apr 1997 - Nov 1998
    Copenhagen
    Managed all marketing efforts for the high-end hair care brand Kerastase. - Within 9 months got promoted to Scandinavian Product Manager- Went from managing a budget of $500K to $2 million- Earned bonus for launch of new product performing 80% above targeted sales
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  • Pro-Sport Management
    Marketing Consultant
    Pro-Sport Management Aug 1994 - Mar 1997
    Australian based Sports Management Company managing professional golfers and organizing first ladies European Tour tournament in Denmark. Today the company manages players like Bubba Watson and Georg Ogilvy.I opened and managed their Danish office with special focus on the European Tour tournament and hospitality events for the main sponsors (among others Ford, Stimorol and L'Oreal).
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Charlotte Wetche Skills

Media Planning Market Research B2b Marketing Positioning Strategy Marketing Research E Commerce Social Media Marketing Branding And Identity Integrated Marketing Marketing Communications Social Media Facebook Retail Brand Development Marketing Management Corporate Branding Online Marketing Digital Strategy Brand Management Digital Marketing Online Advertising

Charlotte Wetche Education Details

Frequently Asked Questions about Charlotte Wetche

What company does Charlotte Wetche work for?

Charlotte Wetche works for Oase Outdoors

What is Charlotte Wetche's role at the current company?

Charlotte Wetche's current role is Oase Outdoors.

What is Charlotte Wetche's email address?

Charlotte Wetche's email address is cw****@****hoo.com

What is Charlotte Wetche's direct phone number?

Charlotte Wetche's direct phone number is +148040*****

What schools did Charlotte Wetche attend?

Charlotte Wetche attended University Of Southern Denmark.

What skills is Charlotte Wetche known for?

Charlotte Wetche has skills like Media Planning, Market Research, B2b, Marketing, Positioning, Strategy, Marketing Research, E Commerce, Social Media Marketing, Branding And Identity, Integrated Marketing, Marketing Communications.

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