MortarCAPS Data Standard is a NFP whose mission is to support the global Higher Education industry in getting the most out of their data - moving from data sets to value sets with ease and efficiency.

As Chief Growth Officer at Ingenuity I'm focussed on helping our clients leverage the transformative power of technology to drive meaningful progress. Our aim is to "bring technology to life" and deliver solutions that achieve genuine innovation.

The secret to great technical solutions is not just the quality of the tools – it’s bringing together business and tech strategy into one elegant design. My role as Marketing & CX Principal is to help ensure that your business is set up to best support your customers. Ensuring customer satisfaction and growth targets are met at each step of the way. At Ingenuity Partners, our expertise lies in working with you, our client, to understand your unique business and ensuring that you are set up to best operationalise the tools and really “sweat the tech”. We define the problem, the solution and then we bring together a team of exceptionally high calibre individuals to execute against this vision. Ingenuity is a wholly owned and operated Australian company whose team have been ‘in the trenches’ and earned their reputations. We have a proven track record and experience in a variety of industries, with specialisation in Financial Services, Government, Education and start-ups.

Leading a large interstate/internationally based digital and creative team, focused on delivering best-in-class marketing/CX solutions to over 18 distinct brands across Navitas' largest portfolio. The team helps drive and execute against domestic and international digital strategies, aimed at ensuring the highest ROI from our B2C and B2B channels.The role is also focused on leading the Navitas' marketing systems transformation, migrating all Australasian brands into the new Adobe Experience Platform and developing best practice processes for future state.

Leading the personalisation project within the Digital Customer Experience team to pilot the use of the Adobe Solution across various Navitas brands. Responsible for building the CX architecture and communications strategies to support personalised experiences for both international and domestic Australian users.

Managing the marketing & communications team for the Australasian division of Navitas, I lead a team of specialists responsible for the development and delivery of the digital marketing and communications strategies to meet revenue targets for 17 brands. The role sits across both a B2C & B2B portfolio - marketing in over 38 countries, in addition to the domestic Australian market.

Contract role to support the launch of incubation projects into the core business.

Multi-brand lead generation experience aimed at meeting lead/revenue targets month on month. Development of timed integrated campaign cycles across both international and domestic markets. Management of agile, data driven marketing team to proven success. Strong stakeholder management skills, both internal and external.

Initiated a brand review of flagship product (SIBT) to better align with overarching brand (Macquarie University) and managed market re-launch. Developed an integrated campaign strategy and launched a highly successful inbound marketing campaign leading to a 44% increase in domestic enrolments. Liaised with senior management to reallocate budget to digital channels, increasing visibility of ROI. Prepared and managed large budgets ensuring ROI across both international and domestic markets.

Defined strategy for and developed, executed, and managed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted international markets. Communicated with management, internal departments, and suppliers to coordinate overall marketing efforts in accordance with corporate goals. Worked alongside Managing Director to develop business strategy for consortium group. Played integral role in product development activities. Prepared and managed marketing budget and strategy

Managed the launch of Bragg About the Creek, an award winning Albertan Lifestyle Magazine, at the Vancouver 2010 Olympics.

Worked within an agency environment with numerous US and Canadian blue-chip clients. Developed targeted media releases, contacted key media influencers, monitored media, event management, client pitches, and assisted in social media strategy development.

Worked as an administrative assistant and executive assistant for four months every summer during University.