An award-nominated UK family travel blog providing inspiration, guides and tips for adventure-loving families. Founded in 2015, brands worked with include Mark Warner Holidays, Jet2 and VisitBritain.

A multi-award nominated UK parent & lifestyle blog founded in 2012. Brands worked with include the Premier League, Lawn Tennis Association and Disney to Netflix, Procter & Gamble and Fuji.

Chief Marketing Officer maternity contract managing campaigns and projects across the full marketing mix. Oversaw integrated brand campaigns and projects across customer segmentation, acquisition and retention, events, sponsorship, PR and BAU activities (newsletters, presentations, social media and web) to drive sales and increase brand awareness among target audiences. Managed team of 5 direct reports, overseeing day-to-day activities and providing guidance to ensure campaign effectiveness within budget. Collaborated with internal stakeholders, wider teams and retained digital agency across paid media, customer experience and SEO to reach direct customers. Leveraged sports sponsorship with Ipswich Town Football Club and Fabio Wardley to maximize on and offline reach.

Established in-house marketing function consolidating blog post writing, social media marketing and content creation to reduce reliance on external suppliers. Managed newsletters, social media and web content targeting new and existing customers. Built a media database from scratch securing coverage across key target media. Created a list of partners based on a target audience of families. Worked closely with digital agency and suppliers across paid media, SEO and outreach.

Supported the fundraising, education and events teams to increase donations and sales among existing and new supporters. Led all website and content creation requirements working with internal and external teams. Integral in securing BBC Wildlife partnership resulting in extensive coverage across web, print, email and social. Built a PR database from scratch securing coverage across target media.

Led PR, paid and organic social, sponsorship and event activation, partnerships, content writing and influencer/blogger outreach for all campaigns, launches, promotions and seasonal initiatives. Targeted varied audience personas including triathletes (swimming, cycling, running), families with young children, open water swimmers and holidaymakers. Secured product placement on Channel 4 series ‘Sink or Swim’ for Stand Up to Cancer. PR coverage across trade, consumer and lifestyle media reached 250 million within 18 months. Identified an Instagram community that resulted in a change in strategy and 75% growth.

Founded marketing and new business consultancy that provided brand and marketing agencies with an extension to their team or as an in-house placement. Core projects included supporting marketing activities for GoFest, working with Sport England, Argos and Surrey Sports Park, New Business and Marketing Director maternity leave contract at brand and digital agency Rufus Leonard and re-launching creative agency Ambition London.

Developed and implemented marketing plans for STEAK in the UK, Americas and Asia Pacific and its sister agency Minute Steak. Responsibilities included global brand refresh with a competitor analysis, positioning and messaging – brand guidelines, values, TOV, colour palette, fonts, logo usage, discipline icons, cheat sheets, presentation templates, case studies and branded collateral.

Department head responsible for developing opportunities through strategic and tactical new business and marketing initiatives across experiential and promotional marketing, digital marketing, direct mail, PR and design. Secured opportunities with brands like Gillette, Disney and Heinz. Formed part of the sports marketing team working with Barry McGuigan and Keith Wood.

Responsible for selling SHOPMATE, an FMCG booklet, into FMCG brands for redemption in-store. Successfully signed up brands like Arla, Birds Eye, Danone, Kellogg’s, Nescafe and McVities.

Headhunted to join as a Consultant to recruit senior level sales and marketing professionals. Developed retail, FMCG and marketing agency sectors from scratch winning business with the likes of Birds Eye, Nestle, Mars Confectionery and Sainsburys.

Responsible for selling Pocketmedia™ solutions for this ambient media company, creating opportunities for brands to use the Z-CARD® formats for events, promotional campaigns, direct mail, magazine inserts, tip-ons and point of sale. Hit target of £600,000 of business per year and £800,000 in 2000. Delivered first 1 million Z CARD® campaign for Brands Hatch, followed by 1.5 million Z-CARD®s for Channel 4.

Field marketing and sales promotion company offering incentives, within entertainment and leisure, directly to consumers. Responsibilities included generating business, training and managing an office of c.35 staff including 7 direct reports at its largest. Promoted to run the Sydney office day-to-day followed by the Perth office.

Face-to-face contact for The Sunday Times and The Times automotive clients. Consistently generated advertising revenue for both titles with clients including Aston Martin, BMW, Ferrari, Jaguar, Lamborghini, Land Rover, Lotus, Mercedes-Benz and Rolls Royce. Researched Times Newspapers publications and their competitors (ABC, TGI, NRS), presented to senior level marketers at automotive manufacturers, principles in dealerships and agencies (advertising and media) working with luxury automotive clients, and developed business with existing clients. Also conducted tours of the Wapping site to show clients the process of how a newspaper was made.

Responsible for the sales and marketing of Richard Branson’s UK hotels with La Residencia in Deia, Mallorca the primary focus. Arranged all flights and accommodation for latter liaising with La Residencia and airlines. Remit also included brochure design and promotional literature support, devising promotions and contra deals including airline partnerships plus collateral requests and media enquiries for all venues. Provided booking and press enquiry cover for Necker Island (Richard Branson’s private island) as required.