ROLE ACHIEVEMENTS ・ Pre-launch we sold our collection to our first stockists Toast・ Secured 20 stockists internationally within one year of launching・ Press coverage in Financial Times and Wallpaper magazineROLEAs Creative Director and founder of the brand I have settled the brand vision and implemented into the organisation as well as leading the creative on the Uri vision. My role includes to direct and style photoshoots and events.・ The entire design process… Show more ROLE ACHIEVEMENTS ・ Pre-launch we sold our collection to our first stockists Toast・ Secured 20 stockists internationally within one year of launching・ Press coverage in Financial Times and Wallpaper magazineROLEAs Creative Director and founder of the brand I have settled the brand vision and implemented into the organisation as well as leading the creative on the Uri vision. My role includes to direct and style photoshoots and events.・ The entire design process from initial market research to mood board creation to sketching/designing to tech packs and delivering the end product ・ Conceptualise, research and apply indigenous technologies/skillset to products・Identified target market for designs examining factors such as age, gender, socioeconomic status・Sourced suppliers with, processes, sustainability and locality in mind・Oversaw all graphics, Illustrations and branding ・Creative director and head of all photoshoots campaign, look book, e.com and social media content・Created a system of production and quality control within a cottage industry environment, providing a structure rigid enough to meet high end luxury standards but not create a rigid working environment for our communities of remote makers・Lead, coach and develop staff to improve performance and achieve professional goals・Create, manage events and pop ups incorporating over 35 sustainable independent brands Show less

- visual researcher- creative production- art direction- production for still and film shoots for look books, website, social media and e-com- casting - events production- location scouting- prop sourcing- graphic layouts and presentation boards- scheduling and logisticsClientsUrban outfitters, New balance, Huawei and the bridge events company. All companies I worked with multiple times from beginning to end of the projects which were up to three… Show more - visual researcher- creative production- art direction- production for still and film shoots for look books, website, social media and e-com- casting - events production- location scouting- prop sourcing- graphic layouts and presentation boards- scheduling and logisticsClientsUrban outfitters, New balance, Huawei and the bridge events company. All companies I worked with multiple times from beginning to end of the projects which were up to three months long. I worked alongside agencies and for clients - Radical media, One represents, Doner and Zak agency. Show less

- Fashion Design- Illustration- CAD- ResearchA range of high end to high street designers, designing from research, draughting, visual presentations for buyers, draping, flat pattern cutting, toiling, development and collating tech packs to production.

ROLE ACHIEVEMENTS・Secured brand stockists Labour and Wait, Tonic and Dover Street Market・ Initiated conversations with Japanese wholesalers・ Press coverage in Monocle, Selvedge, Another Magazine and WallpaperROLE ・Fashion design, creative direction and brand development ・The entire design process from initial market research to mood board creation to sketching/designing to delivering the end product・Material selection, colour and styling details・Oversee the… Show more ROLE ACHIEVEMENTS・Secured brand stockists Labour and Wait, Tonic and Dover Street Market・ Initiated conversations with Japanese wholesalers・ Press coverage in Monocle, Selvedge, Another Magazine and WallpaperROLE ・Fashion design, creative direction and brand development ・The entire design process from initial market research to mood board creation to sketching/designing to delivering the end product・Material selection, colour and styling details・Oversee the fitting of garments and review product details to ensure product execution meets the design aesthetic as well as commercially viable quality standards・Identified target market for designs and marketing, examining factors such as age, gender, socioeconomic status・Creative direction - creating and producing all images across print and online platforms ・Brand development working alongside Studio small in the development of logo, tag lines, point of sale and unique brand identity・Marketing and Communications - structuring content, copy and strategy・Organising, sourcing, producing shoots for look books, website, social media and e-shop・Managed production - development, implementing quality control structures and ensuring dead lines・Over saw special projects and collaborations・Liaising with authorities, suppliers and clients ・Sales and distribution - Raising purchase orders, expense claims and arranging invoices Show less

- Design- ResearchWorking to a set brief in Autumn/Winter and Spring/Summer collections, working on both dress show pieces and ready to wear jersey collections. From research, draughting, development and production tech packs