Creative Director And Founder
CurrentROLE ACHIEVEMENTS ・ Pre-launch we sold our collection to our first stockists Toast・ Secured 20 stockists internationally within one year of launching・ Press coverage in Financial Times and Wallpaper magazineROLEAs Creative Director and founder of the brand I have settled the brand vision and implemented into the organisation as well as leading the creative on the Uri vision. My role includes to direct and style photoshoots and events.・ The entire design process… Show more ROLE ACHIEVEMENTS ・ Pre-launch we sold our collection to our first stockists Toast・ Secured 20 stockists internationally within one year of launching・ Press coverage in Financial Times and Wallpaper magazineROLEAs Creative Director and founder of the brand I have settled the brand vision and implemented into the organisation as well as leading the creative on the Uri vision. My role includes to direct and style photoshoots and events.・ The entire design process from initial market research to mood board creation to sketching/designing to tech packs and delivering the end product ・ Conceptualise, research and apply indigenous technologies/skillset to products・Identified target market for designs examining factors such as age, gender, socioeconomic status・Sourced suppliers with, processes, sustainability and locality in mind・Oversaw all graphics, Illustrations and branding ・Creative director and head of all photoshoots campaign, look book, e.com and social media content・Created a system of production and quality control within a cottage industry environment, providing a structure rigid enough to meet high end luxury standards but not create a rigid working environment for our communities of remote makers・Lead, coach and develop staff to improve performance and achieve professional goals・Create, manage events and pop ups incorporating over 35 sustainable independent brands Show less