Charlyne Doche Email & Phone Number

France

Ville De Paris, Île-De-France, France

Responsible for all marketing topics at Quicksign.x Marketing strategy, budget and roadmapx Brandingx Product marketing managementx Sales empowermentx Lead generation x SEO strategyx Physical and digital event planningx Content & Community managementx Sponsorship & Partnership opportunitiesx Media relationsx Currently building my team!

Ville De Paris, Île-De-France, France

MANOMANO PROObjectives: - drive traffic to Manomano pro websites & Apps- acquire new B2B clients in France, Germany, Italy, Spain and UK. KPIs: new B2B accounts, new B2B clients (1st purchase), B2B business volume (BV), Paid B2B BV, % of BV on the App.x Build B2B growth strategy and coordinate all projects related to B2B Acquisition with Brand, CRM, Tech, Data science, SEO and B2C Acquisition teams. x Manage SEA initiatives in collab with B2C and media teams: google shopping retargeting campaigns, SEM campaigns, App campaigns, Display (google, Meta), Youtube ads and Affiliate programs. Daily follow up of budget & performances of B2B campaigns. Regular meetings with Google and Affiliates agency. x Test new sources of acquisition (growth hacking): launch of a B2B referral program through couponning, street marketing initiatives, development of the “Suspected pro algorithm” with data science team to detect Pros that are navigating on the B2C platforms, creation of B2B touchpoints on B2C websites to try to convert Pros, SEO content generation using ChatGPT, revamp of CRM pro customer journey…etc. x Improve UX and Services for Pros: with product team, revamp of the Pro landing page and sign up funnel, launch of ‘Free returns’ , test Free delivery on the App. x Build a monthly business reporting focus on growth & acquisition KPIs and present it to top management.x Manage a Junior Traffic & Acquisition manager.

Ville De Paris, Île-De-France, France

Objective : make the Home & Living and Lighting business volume grow. x OFFER: ensured that all listing pages were full or relevant, qualitative and competitive products that suited both the market trends and our client's needs. x E-MERCHANDISING & UX: with tech teams, developed new features to reinforce our specialist image and provide a top-notch user experience (ex mattress configurator) x COMMERCIAL ANIMATION: built the commercial animation plan with Promo team, adapting to seasonality. x PARTNERSHIP WITH SELLERS & BRANDS : met frequently with A-brands and big sellers as a category specialist to help them make their business thrive with ManoMano (Emma matelas, Bobochic, Dodo, etc). x BUSINESS ANALYSIS : YTD, MTD and weekly analysis of our business performance. Operational recommendations to boost our business volume.x PROJECT MANAGEMENT: - led the Hunting strategy project for Catman team- contributed to several company projects such as the launch of our Carbon score (Sustainability team), Cross sell & Advice initiatives.

Paris Et Périphérie

x Managed a team of 3 to 5 people depending on the needs.x Responsible for the marketing strategy of my categories (offer, pricing, commercial animation, stocks) representing 1/3 of revenues. x Prepared and launched the gardening season. x Coordinated a 6-month IT project that aimed at upgrading our website to provide a better UX: definition of new features with engineers, AB tests, project & change management.

Région De Paris, France

My goal was to develop the Decoration category. I was in charge of more than 1500 products: Lamps, Rugs, Tableware, Paintings, Home textiles, Statues, etc. x Developed new products: benchmarked our competitors to catch the latest Decoration trends and inspire the Purchasing department, built selling pitches, defined pricing and communication strategies.x Defined and set up marketing plan: managed promotion operations adapting to both our target and seasonality (Summer and Winter Sales, Valentine’s day, Halloween, Black Friday, etc). Briefed graphic designers and chose promotional margin.x Managed 2 Project manager assistants: recruited, trained and keept my team motivated.x Forecasted 6-month sales and international stock needs. x Analyzed weekly and monthly sales, drafted business reports. Chose between keeping or stopping each product.

Région De Paris, France

x PRODUCT DEVELOPMENTParticipated in 2019 innovation plan in line with the global CSR program for Bel brands, followed up of consumer studies and regular briefs to R&D department (production plant) to test new recipes. Operational management of 2018 renovations of packaging and recipes.x OPERATIONAL MARKETINGSupport in the management of our 2018 POS Summer event “Dites cheese à l’apéro!”, lead in the organization of an internal event focused on the 2018 World cup (MiniBabybel & Apéricube operation in store). x BUSINESS ANALYSISMonthly and Quarterly Business Reviews (Nielsen Panels) on Apéricube, Boursin Apéritif and competitors. KPI observed: volume sold, market share ; promo or non-promo explanations to find outx CATEGORY MANAGEMENT & TRADE MARKETINGDay to day support to the “Apéritif” Category Manager : business analysis of the Apéritif category, Trade marketing (development of sales and marketing tools such as sales leaflets and POS materials).

Région De Paris, France

TRAVEL RETAIL EUROPE, MIDDLE-EAST & AFRICAWorking for 2 brands with such different identities and market positioning is both unique and extremely challenging.OPERATIONAL MARKETING & TRADE MARKETING► Participated in 360° marketing plan ► Developed marketing tools, leaflets, brochures and various communication content to support animations/launch of new products, in collaboration with graphic design agencies, international Marketing development department & our Biotherm/HR team► In charge of the organization of an exceptional Biotherm event in Scandinavia gathering bloggers and a nutritionistBUSINESS ANALYSIS► MTD and YTD sales analysis ► Follow up of retailtainment, POS animations, 360 plan► Creation and automation of sell-in/sell-out dashboards

Région De Boulogne-Billancourt, France

► Performed monthly and quarterly closing and reporting : follow financial KPI and business performance of international subsidiaries in India, Canada, China, United States and Eastern Europe using cost accounting►Led the Financial controlling of Alten India and CPrime California : privileged interlocutor of the local CFO, reporting, gap analysis and financial dashboards improvement► Forecast 2017 budget in collaboration with Indian and American subsidiaries► Followed up cash-flow statements and consolidate monthly international cash-flows to identify further cash flow needs► Conducted financial and accounting ad hoc analysis and present them to Alten Top financial division► Support for the integration of new acquisitions in our international perimeter.

Région De Toulouse, France

# Best Commercial & Entrepreneurial Strategy in 2015 # Best Junior Enterprise in France in 2015 # Best J.E. of Europe in 2016. ► GENERAL SECRETARYTook part into the definition of ESCadrille's global strategy, as one of the 4 members of the board of the Junior Enterprise. Roadmap | Budget | Annual Projects | Management challenges► HUMAN RESSOURCES + Led the recruitment process of the 15 dedicated members of ESCadrille. + Formation of external consultants who realized surveys.► PROJECT MANAGER+ Carried out market studies for SMEs, firms or entrepreneurs. Competition survey | Market study | Business plan► COMMERCIAL+ Received prospects and analyzed their needs during client appointments + Drafted commercial proposals + Negociated and adapted to the client

Région De Toulouse, France

The Quality department aims at reducing delays, anticipating problems and improving the quality of our surveys. ► QUALITY+ Validated contracts negotiated by the commercial department (feasibility, human ressources, delay)+ Guaranteed the level of quality of each survey before sending it to clients (50 surveys per year to approve or improve)+ Responsible for the internal formation of Project leaders+ Measured annual clients' satisfaction + Looked for efficient new processes to constantly enhance our level of expertise. + Developed and presented strong KPI to make sure the structure was on the right path. This point went with the constant updating of our ISO9001 processes. ► AUDITING+ Managed the preparation of the Auditing made by the French Confederation of Junior Entreprises+ Managed the ISO 9001:2008 annual auditing ► MANAGEMENT+ Managed the Quality department, its missions, projects and Human ressources (4 people) with leadership, enthousiasm and motivation. ESCadrille Toulouse Junior Conseil is one of the best Junior Enterprises in Europe. For 38 years, the freshness and youth of ESCadrille has served not only entrepreneurs but also big multinationals. Our 30 students carry out 50 studies each year like market studies, customer satisfaction surveys, webmarketing studies or business plans. ESCadrille is ISO9001 certified, achieves a customer satisfaction rate of 93% and reaches a turnover of 150k€.BEST PARTNERS+ French Confederation of Junior Entreprise (CNJE) +EY, ALTEN, ENGIE and BNP PARIBAS+ Junior Association for Development in Europe (JADE)

Master In Management - "Programme Grande Ecole"​

Cpge Ece - Preparatory Class To The Competitive Entrance Of The "Grandes Ecoles"​

English As A Second Language Program

High School