Charlyn Janna Francisco Email & Phone Number

Valenzuela, Ncr, Ph

Manila, National Capital Region, Philippines

Head of Growth for Regional and Mass

Metro Manila, National Capital Region, Philippines

Manage total Home Care and Personal Care Products of Unilever to SM Markets

Managed Unilever International Distributor in the Philippines, including forecasting, sales performance, launch of new products in the Philippines, and management of Distributors Portfolio Channel Head of Unilever International Products for Ecommerce, Robinsons Supermarket and Convenience Stores

Three-time Best Key Accounts Manager for Men’s Grooming (2019-2021) and Two Time Best Key Accounts Manager for Body, Deos and Talc (2020 and 2021)Managed total customer performance including forecasting, demand planning and sales performance, in collaboration with cross- functional teams such as Channels and Customer Marketing for product assortment and flawless in store executions, Brand Building team for brand campaigns to build demand for the product and Supply Chain to ensure proper demand planning and service level

Managed Personal Care Categories (Men’s Grooming, Body, Deodorants, Talc, Baby and Oral Care) of Unilever to Watsons Philippines such as Sell in products and innovations, retail specific promotions, and category forecasts.

Managed total brand performance including project management, P&L management, share performance, activations and digital in collaboration with cross-functional teams such as Finance in driving business cases, Customer Marketing for flawless in store executions, R&D for product development and Supply Chain to ensure proper demand planning and availability of product

Brand Assistant for Surf

Hosts and aids “Hip to be here” DLSU school orientations and other institutional events. Market different DLSU Merchandises also helps in different DLSU PR collaterals.

Assist in Event Management, Collate Consumer Insights, Report Promo Redemptions and Competitive Tracking. Analyze the Liquid Detergent Market. Oversee the digital assets and activations of the brand.

Assist Angelo King Institute (AKI) Project Coordinators in preparing and finalizing different research papers. Assist in the Focus Group Discussion sponsored by AKI and Department of Labor and Employment (DOLE). Assist the AKI Databank Administrator in updating and managing the datasets for the use of the institute and the students, faculty, and staff of De La Salle University. Assist the AKI and SOE Website Manager, in updating the contents of the website

Oversee all office programs and manages the committees under this office. The representative of the President in her absence. Spearheaded the SONA 2012 Critique Forum, Christmas Angel and Senate-Youth Forum 2013

A Regional Finalist of NCR for the Agora Youth Sun Todo IDD Individuals Marketing Competition

University Finalist, representing De La Salle University in the National Finals of L'Oreal Brandstorm

Co-captain of the DLSU Team for the 2012 Marketing Research Competition held by the Philippine Marketing ASsociation in partnership with the Marketing and Opinion Research Society and Gardenia Bakeries Phils., Inc. Gather secondary research to further understand the given case. Conducted on-site observations, on-site interviews, UAI survey, Focus Group Discussions and in-depth interviews. Oversee and delegate tasks to the different committees of the team.

One of the three students making up Team Southern Smile, representing DLSU in the Inter-University Finals of Brandtastic, Unilever’s flagship university-level marketing competition for Close Up.

Represent and address the concerns of the students to multisectoral committees in the University, some of these are Physical Facilities Committee, Student Handbook Revisions Committee, and University Week Committee. Coordinate with College and Batch student governments with regards to internal affairs in the USG.Moreover, I headed the Centennial University Week by arranging the activities for the week and the culminating concert. Coordinate with College and Batch student governments with regards to internal affairs in the USG.