Charmaine Chan Email & Phone Number

United Kingdom

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

• Developed strategic and creative integrated communications programmes, bridging media, digital and analyst relations to drive brand awareness, build thought leadership and generate lead opportunities• Actively originated new business development opportunities from both current and growing network of contacts – more than doubled the revenue of my client portfolio revenue with a year• Built good relationships with national, broadcast, business and tech trade media, as well as industry analysts on behalf of clients including SAS, Zscaler, A10 Networks, Pret a Manger, ServiceNow, Lexmark, iRobot, ABBYY and more• Primary contact for crisis management for global clients, notably Pret A Manger• Responsible for content creation targeted at various channels and media targets, including press releases, byline opinion articles, blog posts and social conversation calendars for Twitter, Facebook and LinkedIn• Team leader with three direct reports, providing regular coaching and training

Kingston Upon Thames, United Kingdom

• Presented on PR and social media to MA Marketing Communications and Advertising students• Focus on transmedia storytelling and how to translate this across various communications channels

London, Uk

• Head of EMEA analyst relations programme, developed and launched the global initiative to support a fully integrated influencer programme • Managed the EMEA network and UK press office for BMC Software, Zebra Technologies and OpenText• Developed content, messaging and PR programmes for clients, ensuring all activities are delivered within budget and meet the client’s marketing and business objectives • Line managed two senior account executives and project manage up to five people • Managed new business pitches and RFPs, and support the marketing of the technology PR brand both internally with Ogilvy and externally to new prospects and clients • Regularly ran brainstorm sessions incorporating creative advertising approach • Built a broad contact portfolio in media, broadcast, analysts and advisors

London, United Kingdom

• Part of the technology team, my clients included Hewlett-Packard, Creative Labs, Motorola and Oracle, and I have also worked for SME companies and start ups• Extensive experience in media relations, analyst relations, influencer marketing, social media and event management for international and UK clients• Project managed the launch of new products and services with proven track record in generating media coverage and influence analysts and advisors• Created complex proposals and managed tactical strategy and budget for communication plans for UK and global accounts • Coached and mentored junior members to deliver high quality results for clients, line managed a junior account executive and supported her promotion to the next level• Joined Edelman as a graduate and progressed through various roles in the company

London And Harrogate

• Responsible for various PR and marketing campaigns at the boutique media agency, formerly known as RAM Media Group / Acceleris• Successfully launched a start up company with a portfolio of environmentally-friendly products to the B2B market and managed the launch event • Organised a parliamentary lobby event on behalf of the National Federation of ALMOs to secure better representation and improvement on council housing estates• Have experience and knowledge working with regional and broadcast media