Responsible for overall design and user experience for companies’ all three websites: www.gardenwinds.com, www.luckyclovertrading.com and www.gardenwindscanada.comMajor redesign of all three websites in 2011 and 2015; website enhancements 2018Reviewed product description pages to make sure content and photos are accurateLaunched sales as necessaryEnsured that our website is user friendly for all demographicsManaged a team anywhere from 3 to 6 associates in executing various marketing projects and tasks related to website and social media and other marketingEmail Marketing - Responsible for planning and scheduling emails campaigns for sales, marketing and promotions of products, monthly newsletters, contestsProduct MarketingIntroduced and Launched Garden Winds patented RipLock Canopy in 2013 with content video Created and designed the infographic/banner of patented RipLock Canopy for every product description pageWorked with product development team to rollout and introduce new grades of fabric, colors, patterns and stripes for certain canopy modelsSurvey customers’ preference for colors via emailCoordinated several photo shoots for both divisions to showcase new products to upload to websiteSocial Media MarketingManaged ad spending on Facebook for Garden Winds and Lucky Clover Trading Company to ensure spending within monthly budgetPosted daily on Facebook, Instagram and Pinterest to obtain followers and engage with customersRan photo contests for both divisions to increase followers and interact with our followersWrite monthly blogs for Garden Winds and Lucky Clover TradingContent Video MarketingProduced content videos about our products to help customers with their purchases for Garden Winds and Lucky Clover Trading Co.Debuted a collection of content and how-to videos in 2011; uploaded another 100 content videos in 2019 to the website and YouTube

Created and produced web branding video for Lucky Clover Trading CompanyAnswered customer service calls, took orders over the phone, replied to daily emails and Live ChatCreated and designed a specifications table/chart for product pages to enhance shopping experienceLaunched filter by function to allow sorting of products on all three websitesDaily processing of orders that required charging credit cards and generating/printing shipping labels

Handled consumer relations calls regarding food products; worked closely with Quality Assurance in regards to consumer calls; proofed and edited product labels, information sheets, and materials published online; assisted the marketing department with organizing trade shows, editing marketing materials; compiled monthly consumer relations report for organization.

Registered blood donors into the computer database as they walked in; answered the main telephone line; created fliers to entice donors; supported nurses and administrative staff; ordered supplies.

Recruited blood donors to participate in the apheresis program by donating platelets in addition to blood; created fliers to encourage participation

Conducted daily tours of the brewery; offered samples of beer products; created visual displays of merchandise for gift shop; attended trade shows and expos to promote brewery tour experience.