COMMUNICATIONSLed and managed platform-specific communications to increase visibility and elevate the brand through promotional and marketing activities across multi-channels. Managed external agencies to produce 360-degree content across the brand’s print, website, social media, and event platforms. GENERAL MANAGEMENTOversaw day-to-day operations of the editorial team and workflow. Developed administrativework processes that ensured maximum efficiency. Managed budgets and… Show more COMMUNICATIONSLed and managed platform-specific communications to increase visibility and elevate the brand through promotional and marketing activities across multi-channels. Managed external agencies to produce 360-degree content across the brand’s print, website, social media, and event platforms. GENERAL MANAGEMENTOversaw day-to-day operations of the editorial team and workflow. Developed administrativework processes that ensured maximum efficiency. Managed budgets and prepared editorial reports for stakeholders. Managed the editorial team and oversaw the recruitment and training of new team members.PROJECT MANAGEMENTPitched content ideas and executions across masthead's platforms (print, website, social media, and events) to secure revenue-generating leads for the sales team. Conceptualised, developed, talent-sourced, executed, and/or supervised all editorial aspects of the project upon confirmation. Show less

Produced and edited 360-degree content for the magazine, website, Facebook andInstagram. Managed the magazine’s Facebook and Instagram accounts, resulting in increased followers. Garnered publicity for the magazine through appearances on Channel News Asia and voicing monthly radio spots.

Produced content for the magazine’s features, watch and jewellery, lifestyle andtravel sections across print and online platforms such as website, Facebook andInstagram. Host co-branded client events such as watch workshops and customerevents.

Produced news for the magazine’s fashion, watch and jewellery, lifestyle, travel pages

BUSINESS DEVELOPMENTSourced, pitched and secured new accounts for the company.PROJECT MANAGEMENTDeveloped and executed communication strategy, project timelines and action plans while sourcing, coordinating and managing project vendors and suppliers. Generated proposals, briefs and minutes for dissemination; and facilitated information exchanges with key internal and external parties involved in project. MEDIA RELATIONS: Fostered and developed strong media relationships… Show more BUSINESS DEVELOPMENTSourced, pitched and secured new accounts for the company.PROJECT MANAGEMENTDeveloped and executed communication strategy, project timelines and action plans while sourcing, coordinating and managing project vendors and suppliers. Generated proposals, briefs and minutes for dissemination; and facilitated information exchanges with key internal and external parties involved in project. MEDIA RELATIONS: Fostered and developed strong media relationships for high ratesof pitch conversion.CRISIS MANAGEMENT Developed contingency plans before actual roll-out of project and executed damage control activities after fact.MEDIA REPORT GENERATIONGenerated detailed breakdown of media responsiveness and evaluated project’s effectiveness through tabulated value of press coverage received. Show less