Charmaine Wu Email & Phone Number

Canada

North Vancouver, British Columbia, Canada

MARKETING & COMMUNICATIONS• Lead/Manage all company marketing activity, from ideation, developing marketing strategies and action plans, managing digital marketing agencies and consultants, to overseeing campaign execution/optimization.• Develop & strengthen WCS' brand identity both internally and externally, with a focus on transparency, integrity, sustainability, and corporate social responsibility.• Create all content & messaging for the company's social platforms (Instagram… Show more MARKETING & COMMUNICATIONS• Lead/Manage all company marketing activity, from ideation, developing marketing strategies and action plans, managing digital marketing agencies and consultants, to overseeing campaign execution/optimization.• Develop & strengthen WCS' brand identity both internally and externally, with a focus on transparency, integrity, sustainability, and corporate social responsibility.• Create all content & messaging for the company's social platforms (Instagram, Facebook, LinkedIn, Twitter, Blog), and Google & Meta ads.• Run internal company communications, creating monthly content for office TV screens, and writing a quarterly team newsletter to engage & connect the team, foster and inspire positive team culture and encourage the group to 'create the workplace we can be proud to be a part of'• Developed two company core values murals (visual design concept, verbiage, art file, and coordinating installation) that act as guiding principles for WCS's team culture.• Create & edit art files in Adobe Creative Suite (such as sorting posters, bin decals, sorting guides, contamination reports) to communicate recycling best practices to our audience, with the aim to simplify & clarify sorting practices, and how to differentiate between recycling streams.PROJECT MANAGEMENT & PARTNER RELATIONS• Develop waste audit strategies for major clients to identify incorrect sorting and highlight areas for education.• Meet with and maintain strong relationships with suppliers & material recovery partners• Work with commodity partners on both ongoing recycling material management and large-scale commercial recycling requests, ensuring best end of use, balancing client, material recovery facility, & operational objectives. Show less

North Vancouver, British Columbia, Canada

RECYCLING EDUCATION / WASTE DIVERSION / MATERIAL MANAGEMENT• Engage passionate clients keen to champion proper recycling within their organizations/operations (such as Simon Fraser University, Vancouver Shipyards, District of West Vancouver, Pacific National Exhibition, and Village of Lions Bay) and support them in achieving organizational sustainability objectives. • Handle recycling contamination escalations reported by drivers tagging & leaving bins with out-of-scope materials over… Show more RECYCLING EDUCATION / WASTE DIVERSION / MATERIAL MANAGEMENT• Engage passionate clients keen to champion proper recycling within their organizations/operations (such as Simon Fraser University, Vancouver Shipyards, District of West Vancouver, Pacific National Exhibition, and Village of Lions Bay) and support them in achieving organizational sustainability objectives. • Handle recycling contamination escalations reported by drivers tagging & leaving bins with out-of-scope materials over allowable thresholds. Work with clients to get to the root of the problem and develop creative & sustainable solutions.• Equip/train CSR team to answer questions such as “where can I sort this item?” or “what happens to my recycling after you collect it?” • Oversee materials coming in and going out of the recycling department and work with commodity partners to ensure best end of use, and help develop procedures onsite to improve recyclability.RECYCLING PROGRAMS & COMMUNITY INITIATIVES• Developed an annual recycling fundraiser to highlight good work while keeping coroplast & election signs out of landfills. 100% of fees collected were donated to charitable organizations resulting in over $800 donated to the Harvest Project North Van, The Dixon Women’s Transition Society, and in 2025 the Vancouver Aboriginal Friendship Centre Society.• Work with the Binners Project to assist in waste audits• Assisted in carrying out Recycle BC's 2021 Pilot Curbside Foam & Film Collection Project• Support for 2024 West Vancouver – Curbside Flexible Plastics Collection (Recycle BC)• Project lead for 2024 Maple Ridge MFR Contract (Recycle BC) RECYCLING OPERATIONS• Participate in business development planning in the recycling department & at the North Van facilities.• Oversee depot & yard operations, develop & communicate procedures, develop depot pricing, train staff.• Support recycling drivers with route challenges being cross-trained in recycling dispatch & recycling operations. Show less

- Organized corporate sponsorships and charity initiatives benefiting the Richmond Hospital Foundation, Heart & Stroke Foundation, Richmond Olympic Oval, Habitat For Humanity Vancouver, and B.C. Children’s Hospital Foundation.- Oversaw digital & print marketing collateral production with outsourced marketing agencies- Executed project launch events, realtor pre-sale events, homeowner & resident appreciation events.- Created content and maintained online presence across social… Show more - Organized corporate sponsorships and charity initiatives benefiting the Richmond Hospital Foundation, Heart & Stroke Foundation, Richmond Olympic Oval, Habitat For Humanity Vancouver, and B.C. Children’s Hospital Foundation.- Oversaw digital & print marketing collateral production with outsourced marketing agencies- Executed project launch events, realtor pre-sale events, homeowner & resident appreciation events.- Created content and maintained online presence across social platforms following brand guidelines. Show less

Burnaby, Bc

Designed digital & print collateral advocating environmental initiatives and promoting sustainability events and programs across diverse audiences to engage and inspire action.

Burnaby, Bc

Burnaby, Bc

Coquitlam, Bc

Marketing/Marketing Management, General

Completed Learning Objectives: • Discuss how marketing creates value for customers in order to capture value from customers in return. •.

Industrial And Product Design

Explored the design process and familiarized with the design criteria. Became versed in working with a design brief, and practiced.

Ux/Ui Design / User Experience Design

Bachelor Of Arts - Ba, Communications, Interactive Arts & Technology