Charmaine Yang Email & Phone Number

(Internal Business Group For Role-Based Learning)

The core function of this role is to market and drive communications to increase the visibility and awareness of Readiness solutions in the Asia Pacific and India region - ensuring that Readiness activities align with the business needs with the overall objective of increasing revenue by growing the sales and marketing teams’ capabilities and productivity.Target Audience• Managed overall communications framework and portal infrastructure which covers 5,000+ field employees to raise awareness of strategic programs & trainings• Partnered with stakeholders & team to manage and provide end-to-end marketing support• Collaborated with virtual teams in Asia, as well as worldwide for various initiatives (eg: New Hire Program, Industry Solutions Events, Culture & Communication Program)• Engaged with local colleagues in various Microsoft offices for projects and events in USA, Korea, Bangalore and JapanKey Responsibilities • Built & manage the communications framework, intranet portals infrastructure and distribution lists• Established rhythm and consistent messaging across regions at all field levels from Executives to Individual Contributors in various communication vehicles (emails, newsletters, intranet, social tools, widgets)• Ensured consistent branding in all marketing & communications materials in line with global branding and marketing policies• Conceptualised and managed marketing campaigns end-to-end to drive role-based learning to meet 98% targets; raise awareness of programs & resources; and drive culture change & region prioritiesOperations• Managed internal tools and business operations reports/metrics• Escalated and resolved issues with the Corporate team• Managed SMSGR marketing budget and project budget and ensured compliance within 5%• Organised & managed events: company kick-off, marathons’ support crew, focus days

(Exhibition & Conference Solutions Organiser In Apac)

• Prepared copywriting for exhibition marketing collaterals, websites, radio & TV; media releases and speeches; and liaise with graphic/web designers to conceptualise and produce final artwork for print & web; publish show directories • Planned, executed and managed budget for the Advertising & Promotion program to promote the company’s events in paid media• Arranged media conferences and serve as the media contact point for the company• Sourced and negotiated marketing contras with third party media and industry partners• Conducting pre-event and post-event analysis• Initiated to do a corporate brochure and revamp the corporate website• Managed a team of 3 Marketing Communications Executives in the local office, with dotted line reporting staff in the China and Vietnam Offices • Engaged with local colleagues and business partners in Bahrain, China, India and Vietnam; and government agencies• Received a double promotion within 2.5 years

Bachelor In Business Administration (Distinction), Marketing

Activities and Societies: • Executive Committee member and Treasurer of ‘Jam & Hop’ and Orientation. Organised and budgeted activities.

Chemistry, Biology

Activities and Societies: • Chairperson of Home Tutorial Welfare Committee • Represented House in Inter-House Netball (Champion) •.