Director Of Product Management And Marketing
Current• Lead PM team in business planning, key account management, product management and marcom activities to ensure the success of the products• Be in charge of 4 kinds of product lines External storage Surveillance storage High Speed Serdes (PCIe, USB, SATA) applications 60GHz mmWave radar • Be Responsible to 3~5 years product roadmap and identify relative release time• Identify and analyze long-term high speed interface (PCIe/USB/UFS) and mmWave (60GHz) technology trend and the market value for corporate resource deployment and technology development direction• Accountable for the ROI of all product lines; including development cost, resource investment, key timeline and milestone, customer engagement strategy, and pricing strategy• Review sales actions, FCST and inventory state and identify production and inventory strategy• Identify product market and pricing strategy to secure the product position in the market• Discover new application fields and sales opportunities to the product lines and execute with assigned territory sales• Manage and organize key accounts and OEM activities to align all actions can be well executed and in the expected direction• Prioritize and organize all tasks among the internal engineering and sales team to ensure the resource can be effectively arranged• Identify product risks and make mitigation plans in both IC development and sales stages• Product line competition analysis and identify necessary actions• Achievement: Defined the product roadmap to CY2025 5x planed ICs launched in the market since Q4 2015 and 2x ICs in design stage now Expanded the market share in China surveillance market; 30% (2015) to 60~70% (2020) Successfully penetrated JMicron solutions into NAS customers (Synology) Initiated the business opportunities to Intel (TBT), Huawei, Sandisk …etc Initiated USB4 and PCIe Gen4 RD development program and set up the time frame