Ran a coaching business focused on helping non-native speakers who use English in the workplace. I help them turn their communication skills from a liability to an asset.

Led messaging and content for an ever-evolving security startup. Expert listener and coalition builder. Partnered with creatives to concept and iterate audience-first launches, campaigns, and more. BRAND Conducted research and developed messaging, voice, and style guides with C-Suite leaders. Facilitated workshops to earn buy-in and teach brand essentials. WEB Headed up a total refresh of the .com, from architecture to copy to SEO, optimized for lower bounce rates, less time spinning, and higher conversions. CAMPAIGN Created a new approach for reaching decision makers. The new email campaign raised open rates almost 200% through A/B testing. CONTENT Identified critical gaps in content + edited / adapted collateral to give each audience exactly what they needed. Built a comprehensive, straightforward library.

Solved business challenges for Fortune 500s and startups. Interviewed SMEs + customers to find pain + differentiators. Delivered emotive storytelling, original copy, and relentless editing for agencies including Liquid Agency and 1185 Design.MESSAGING Led messaging for GE’s billion-dollar digital Predix platform. Harmonized technical and business goals into copy-and-pastable writing. CAMPAIGN Collaborated with design talent to create an authentic campaign for a SFGATE’s mobile website, driving traffic far above expectations.BRAND Discovered ownable differentiators and brand story. Apply to web, catalog, trade shows, and more to support LED lighting firm’s 5X expansion.

Applied fresh thinking to projects for clients like Microsoft and Dolby. Partnered with strategists, creatives, and devs to deliver effective ads, identities, and websites.NAMING Managed a complete naming project for a Harman Kardon product on a tight timeline. Developed excellent, trademarkable creative options. BRAND CAMPAIGN Developed style and key messages for Service Source, coming up with a charming campaign the renewals company loved and splashed everywhere.