I strategically fuel brands' voices and make them stand out.I explore & curate data to connect insights, opportunities and patterns to gain a strategic direction and foster emotional connections.Constantly challenging myself, I seek paths that ignite value, and unveil the authentic narrative behind each campaign.My skills -Market & Audience Research. Strategic & Creative roadmaps.Brand Playbook - Ethos building [purpose, positioning, personality, vision +]Big thinking, brainstorming social & environmental initiatives.Strategic decks to translate ideas in a sexy & clear language.Brands I co-created w/ - Impact HUB, The Coca-Cola Company, MAKUS, Ab-Inbev, Michelin, Ipsos, Salus & more.

BŌKEN is a creative studio inspiring positive change through Design & Strategy.We harness the power of creative communication to amplify the voice of ethical brands, NGOs and foundations, inspiring people to connect and take action!Looking for a campaign that'll make heads turn for good?Let´s chat! we are here to make a difference.www.bokenstudio.com

A crowdsourcing community that empowers optimist ideas to become social movements & create a world beyond awesome. CHANGE NEEDS MAKERSAs an active citizen, I curate & design fresh content to inspire Young innovators' minds, giving them the tools to start their movement.I collaborate in spreading the voice & purpose, motivating changemakers to join the mission.

The Buenos Aires Innovation Park will be an open campus where public and private institutions will meet to empower innovation + connect with entrepreneurs, science, education, start-ups, business incubators and accelerators.Being the Strategic Advisor - I´ve explored our local attributes & pain points meeting entrepreneurs, scientist & educators, understanding the tools we need to transform our culture for better and create a motivating ecosystem for any curious and entrepreneurial talent in the world.

- We do MARKET & AUDIENCE RESEARCH to understand the ecosystem & design creative strategies. - We EXPLORE & CURATE audience behaviors & connect them w/ trends and emerging movements. - We SEEK INSPIRATION that transforms each connection into an authentic scalable experience.

I traveled the world for 2 years as a Digital Nomad and met amazing cultures, explored the unseen and educated my sustainable spirit.This bundle of inspiration mixed with my strategic mind, made me realize that people really need motivation to do better and enlighten their consciousness.

Creative problem-solving mind, exploring audiences ́ behaviors.From a human-centered perspective, I explored each generation ́s opportunities to match them with brand values while building a sense of belonging and enabling emotional connections.PepsiCo, Gatorade, Netflix, Personal, Nike, Tulipán, Tarjeta Naranja, Farmacity, Aerolineas Argentinas.

My challenge was to plug in Strategic Planning to media, empowering proposals by exploring sweet spots to connect in an innovative & natural way with each niche.Nike, Ferrero, Cepas Argentinas, Nosotras.

My goal was to take brand positioning to the digital world, highlighting its values & connecting with the audience through natural touchpoints that build desire around the product.I led further explorations, immersing myself in new markets such as wine, shampoo, moms & more.Procter & Gamble (Pampers, Head & Shoulders & Ariel).

Empowering AMEX digital positioning by developing and implementing communication plans and creating consistent messaging across all communication channels.American Express.

Learning about the digital audience for each channel and how to connect them with different platforms. Analyzing data from TV shows to uncover patterns that will drive decisions toward digital platforms.

Understanding TV, Radio, magazines, News Paper, OHH ratings, to connect patterns and design media plans toward each brand goal & creative asset.HBO, MasterCard, American Airlines, Fox, Fundación Par.

General Motors, Johnson & Johnson, MasterCard, ESSO, American Airlines, Loreal, FOX, HBO.