Charter Smith Email & Phone Number

San Diego, California, United States

As the founder of a leading marketing analytics and data engineering agency, I empower businesses with transformative insights and strategic advantage. We specialize in leveraging the power of the Google data stack with tools such as BigQuery, Looker Studio, Google Analytics 4, and Google Tag Manager.My expertise is rooted in data, and my passion lies in creating customized reporting and analytics solutions that elevate businesses to new heights. I'm a firm believer in data-driven… Show more As the founder of a leading marketing analytics and data engineering agency, I empower businesses with transformative insights and strategic advantage. We specialize in leveraging the power of the Google data stack with tools such as BigQuery, Looker Studio, Google Analytics 4, and Google Tag Manager.My expertise is rooted in data, and my passion lies in creating customized reporting and analytics solutions that elevate businesses to new heights. I'm a firm believer in data-driven decision-making and have honed my skills in optimizing marketing strategies, ensuring our clients consistently achieve high leverage results. Show less

Downtown San Diego

San Diego, Ca

Executed research, interview, evaluation, onboarding, skill training, and project management for team of 4 analyst and engineers.Designed logical model which provides a cross functional and scalable framework to optimize asset system of targeted questions, lead generation, customer experience, and display ad placements.Lead the architecture and design of a large, multi-dimensional MySQL databases involving various disparate and dynamic data sources.Designed ETL’s and rule system to… Show more Executed research, interview, evaluation, onboarding, skill training, and project management for team of 4 analyst and engineers.Designed logical model which provides a cross functional and scalable framework to optimize asset system of targeted questions, lead generation, customer experience, and display ad placements.Lead the architecture and design of a large, multi-dimensional MySQL databases involving various disparate and dynamic data sources.Designed ETL’s and rule system to automate all internal processes and dependencies between business intelligence, sales, and design teams.Worked directly with engineering and product to tackle domain problems and engineer pragmatic data solutions. Worked directly with leadership to engage clients, provide custom boarding, perform technology audits, and position relationships for strategic growth. Show less

San Diego, Ca

Performed quantitate and qualitative analysis of organizations data using tools such as MySQL, R, Python, Excel.Designed simple, elegant and powerful visualizations used for internal and external dashboards and user interfaces.Worked directly with sales team to pinpoint key demographics, provide cluster analysis, visualizations, and highlight channel performance to optimize campaign ROI.Worked directly with content and creative to provide social media performance, audience… Show more Performed quantitate and qualitative analysis of organizations data using tools such as MySQL, R, Python, Excel.Designed simple, elegant and powerful visualizations used for internal and external dashboards and user interfaces.Worked directly with sales team to pinpoint key demographics, provide cluster analysis, visualizations, and highlight channel performance to optimize campaign ROI.Worked directly with content and creative to provide social media performance, audience engagement, and management strategy.Work closely with media buying to create data strategy to measure campaign performance and objectives across multiple digital marketing channels, primarily paid, social, and email.Designed machine learning algorithms which leveraged beta-binomial distribution to optimize creative testing.Designed logical model which provided a cross functional and scalable framework to optimize internal display ad placement. Show less