Charu Bansal Email & Phone Number

Gurugram, Haryana, India

- Develop and refine brand strategies for American Grey and Lissymoco, consistent with company goals and customer expectations.- Analyze market trends and consumer insights to adapt strategies and positioning.- Social Media Management: Create, curate, and manage content for both brands across social media platforms.- Develop and implement content calendars, engagement strategies, and paid campaigns.- Plan, execute, and optimize paid social media advertising campaigns.- Monitor ad performance, adjusting budgets and targeting as necessary.- Collaborate with other departments to ensure a consistent brand message and customer experience.- Content Marketing: Generate relevant content for websites, including social media posts, videos, and visuals.- Optimize content for search engines, integrated targeted keywords and optimized meta title and descriptions for pages to rank on the SERPs.- Website Updates: Maintain and enhance websites, working with developers and designers to optimize SEO.- YouTube Management: Create and curate video content, optimize for search results, and analyze performance.- Google Ads Campaigns: Plan, execute, and optimize campaigns, continuously improving ad copy and visuals.- Influencer Marketing: Develop strategies aligned with brand goals, identify influencers, and monitor campaign progress and performance metrics.

New Delhi, Delhi, India

* Designed and Curated content for the understanding of students for interactive online sessions.* Designed and Curated the School Annual Calendar with a theme of SDGs. * Used coordination and planning skills to achieve results according to schedule.* Participated in continuous improvement by generating suggestions and engaging in problem-solving activities to support teamwork.

India

-Transformed corporate website and social media platforms to better engage customers and promote sales.-Created unique and engaging content for range of social media platforms including LinkedIn, Twitter, Facebook and Instagram.-Tracked social media trends and adapted to attract target follower demographic.-Worked closely with all product development departments to create and maintain marketing materials for sales presentations. -Tracked and analysed web analytics to recommend proactive adjustments to strategies.-Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.-Responded to email and social media messages according to prescribed policies.

New Delhi, Delhi, India

•Created dynamic SEO strategies to exceed market competitors and meet client needs.•Devised strategies and roadmaps to support product vision and value to business.•Conducted in-depth research and analyses to create company online marketing strategies.•Analysed competitor pages to locate backlink and keyword opportunities.•Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

New Delhi Area, India

•Skilled facilitator with approx. 6 yrs of experience teaching computer science. Well versed in developing and implementing technology in curriculum. •Enhanced student knowledge of technology by integrating various web-based applications for research and assignments.•Created clear, engaging lessons to draw interest and develop students' ability to create basic programs in HTML, MySQL and Python.•Monitored social media and online sources for industry trends.•Emphasized web etiquette and practical applications of technology for professional use.•ERP Core Team Member: worked on various modules for organization development and growth.•Conducted peer trainings to make them well versed with emerging technology.•Diligently worked on website content and updated regularly.•Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives in their respective specialization.

Advanced Digital Marketing & Communication, Digital Marketing

Completed Advanced Digital Marketing and Communication PG Diploma from MICA with Specialization in Social Media Marketing, Content.

B.Tech, Electrical And Electronics

Education record