Charu Gupta Email & Phone Number

Bengaluru, Ka, In

San Francisco, Us

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Bangalore, Karnataka, In

Led international expansion for BYJU's.I was driving strategy for all marketing functions including acquisition, retention, research, and branding. Some of my key achievements include:- Establishing a consumer research function, hiring a 45-member team, and completing 250+ market research projects in just one year.- Impacting 20+ new product developments across courses and countries through my stakeholder management expertise.- Supervising a product marketing team of 15 for change management in CRM tool to automate journeys of 5 million users- Rolling out Byju's brand in 7 countries and setting up brand processes for 500+ stakeholders across the globe. Launched new SaaS tools and SOPs for creative management, improving the productivity of brand teams.

Led Revenue and Strategy functions for neo-Bank (Fin-tech) of the Blue-collared segment. Introduced robust processes across departments - to optimize and scale up app marketing, conversions through performance marketing, App store optimization (ASO) and Customer research and insights for improvements in product strategy. The key focus was to understand this new segment of "Bharat". The bottom of the pyramid is under-served by traditional banking. The goal was to bring customer-behaviour learnings to acquisition & retention strategies. One of the initiatives that came from customer research was to do "app-localisation" which involved translations to 7 Indian languages.

Bangalore, Karnataka, In

Initiated Growth & Performance Marketing team of ChaiPoint for both B2C retail & B2B corporate verticals. Hired and trained the new team in marketing processes for supporting business growth in revenue & RoI ~GTM for 30+ product launches including SaaS, HaaS products and a new menu category of Coffee & premium-breakfast~Initiated Category Management team; hired the team and set up the function from scratch with a focus on PnL, RoI and growth targets ~Introduced programme management across org, coached top 30 leaders of the org~ Initiated centralisation of Tech-catalogue, Category, Menu & Brand-operation

Bengaluru, Karnataka, In

Head of Marketing (CMO) at Medlife.com, a new age pharmacy, and head of Business for Health-Shop and Private Label brands. Grew orders and revenue multiple folds in FY 2017-18 by strategizing and executing branding and marketing initiatives for all business verticals. Led the team to develop and execute Medlife's first TV commercial and launch its brand positioning campaign. Managed a team of 70+ marketing professionals and regularly recruited to meet the growing needs of Medlife's 5 business verticals.

Bangalore, Karnataka, In

Worked with Founders to grow business 3X in a year through Marketing activities. Launched multiple channels in Online and Offline Marketing, Branding. Managed more than 10 vendors and an internal team. Discovered business opportunities in Online grocery industry.Engaged Supplier base for marketing analytics and data analysis to arrive at optimum incentive schemes and offers.

Gurgaon, Haryana, In

• Managing P&L of Health Nutrition Category, responsible for health and growth.• Hired, trained and led a team of 4, for independently handling category operations• Key responsibilities include Business Development, Procurement & Vendor Management• Designed robust processes for internal operations and interdepartmental interactions• Managing international sourcing for both B2B and B2C businesses of Health Nutrition• Initiated and led the project of data re-categorization to enhance product searchability

Charlotte, Nc, Us

• Joined in “Fast-track Leadership Development Program (HLDP)” 2011 • Designed compensation framework for 20,000+ employees in India and Philippines Center• Designed model for defining Staffing Ranges to be used by recruitment team• Led project to collect and analyse market research data for external & internal benchmarking• Handled Mid-year & End-Year Appraisal activity in financial year 2011-12

Kuala Lumpur, My

• Assisted the Invenstment Fund of Malaysian Giant in investment of $400 Million in India• Provided Primary & Secondary research in Media & Entertainment Sector• Research on Emerging media like Social Networking Sites and their advertising potential• Analysed top 10 consumer facing sectors in India for regional trends in spending propensity

Basking Ridge, Nj, Us

• Team Coordinator and POC of 4-member team • Responsible for development of a new front-end interface from scratch to end• Worked on all facets of software development in 8 major and 3 minor product releases• Headed knowledge management; Responsible for documentation of business logic• Mentored new entrants for successful induction in the project• Client Interaction to convert business requirements into software requirements• "Verizon Spot Award" for excellent performance in 2008• “U deserve” Award for critical deadline completion of the project

Pgdm

Master Of Business Administration (Mba)

B.Tech, Information Technology (Gold Medalist)