Charu Singh Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

• Product Management for Unimove (Snapdeal’s in-house logistics arm): Designed the logistics platform for all legs: First Mile, Middle Mile, Transport, Last Mile and Reverse Mile. Driving the entire product lifestyle: requirements definition through specification, design, quality assurance, release and support• Business Requirement and Process Redesign: Responsible for coordination with business and technology teams to define scope and to-be process flows. Designing on ground processes to maximize impact of the projects • Team Management: Driving projects between multiple teams – Technology, Third Party Logistics and other Supply Chain vendors to ensure seamless processesKey Projects: • Attempt Quality: Designed, developed & scaled up real time fake control process on last mile deliveries with multiple solutions - Geo-fencing bikers’ attempt, Mandatory Call bridge validation, OTP for undelivery & delivery attempts with real time call-centre validations • Pickup and Return Process at Seller Premise: Successfully designed, developed & scaled up scan based process from seller premise for first mile centers • Performance Enhancement Projects: o Courier Reassignment Post Pickup: Allocation of new courier for shipments where soft data push has failed to the current couriero Address Quality Improvement: Customer Latitude-Longitude derived using past delivery coordinates of different couriers and pushed while order allocation to improve delivery. • Reconciliation Process Design:o Stock Tally: Designed module for scanning end of day inventory at all last mile centres. Sortation of shipments enabled at the centres using the current status of the shipment and the next suggested actiono Branded Packaging Scan: Responsible for development and scaling of scanning branded packaging at seller premise to reduce cases of wrong return product delivery

Bengaluru Area, India

Roles & Responsibilities:• Delivery & Team Management: Proficient in end-to-end problem-solving journey which includes requirement gathering, problem breakdown and solutioning, client relationship and delivery fulfillment • Business Development: Responsible for identification of latent opportunities based on business and data understanding and leveraging the analytical problem-solving framework to drive digital transformation. Designed technical responses to RFPs/RFIs in the strategy definition for prospective clients• Organizational Development: Led delivery horizontals like quality management, growth, people and delivery fulfillment. Participated in campus hiring of Decision Scientists• Business Domains: Experienced across areas like consumer behavior, campaign effectiveness, web analytics and digital marketing strategyKey Projects: Partnered with Marketing and Research functions of the clients and helped them drive incremental revenue from their strategic customers by providing data-driven recommendations and insights• Marketing Analytics for a Retail Giant(eCommerce) o Optimized the campaign effectiveness through Campaign and Category Analytics across product divisions and marketing channels (Email, Push, SEM and Website)o Developed Customer Loyalty metrics through clustering and profiling on the basis of their purchase and engagement behavioro Conceptualized segmentation and targeting strategies using Audience Life-cycle Monitoring of customer cohorts by tracking their RFM and engagement metricso Partnered with the marketplace teams to enable decision making across different stages of the seller life-cycle. Drove transformation through hypotheses generation and analysis across acquisition, on-boarding and go-live stages

Bengaluru, Karnataka, India

Key Projects: Partnered with Marketing and Research functions of the clients and helped them drive incremental revenue from their strategic customers by providing data-driven recommendations and insights• Customer Analytics for a Technology Cliento Led a team of 8 decision scientists to support the product marketing team of world’s leading technology companyo Increased Customer Engagement by analyzing Customer Lifecycle for a 14-million-member program through defining and measuring the engagement across different stages of their journey. Performed multiple deep dives, feature and driver analysis to make suitable recommendations to the product and engineering teamso Helped in improving the Brand Sentiment and assortment using Customer Purchase Behavior Analysis across the product sales lifecycle, which included pre-sales consumer preference analysis, product assortment and then post purchase voice of customer analysiso Tracked the health of the products and customers and the impact of promotions/campaigns through regular business reviews with multiple stakeholders (Product, engineering, marketing etc.)o Built an automated data extraction tool/product to pull campaign lists. Developed an end-to-end tool which had dynamic filters and an integrated quality check module to assist multiple stakeholders (Product, engineering, marketing etc.) in the campaign rollout phase

Mumbai

Responsible for business development initiatives which involved competitor analysis, marketing research and lead generation for products

Pune Area, India

Roles & Responsibilities:• Responsible for client interactions, business requirements analysis and solution design for the same• Supervised and mentored a team of five members for the production support of a tech migration project • Development of Front-end and JavaScript modules for Insurance applications. Entrusted with the role of Quality Control coordinator for the ongoing projects which included project tracking and code hygiene

Master Of Business Administration (Mba)

Bachelor Of Technology (B.Tech.), Computer Science