• Crafting strategies for the entire group, including Digital, Advertising, Communications and Creative, preparing and managing monthly, quarterly and annual marketing calendar• Leading the relationship with the Brand Marketing Agencies, delivering the annual programme, setting clear KPIs, monitoring and delivering the expected results• Studying industries, markets, demographics, trends, sales results, and other data related to the client's products or services; establishing best practice standards in product marketing, processes, agency management and creative teams to deliver integrated marketing strategies that drove increased sales• Analyzing details of competitor offerings, including specifications, market share, pricing, and promotional materials; enhancing brand communication by developing a target message map that clarified the brand’s differentiators and value proposition• Administering vendor management and operations to have better understanding and control of on‑ground day-to-day activities; recommending & gaining agreement basis market research to test an improved brand positioning initiative focused on a large, unmet consumer need with the potential of increasing brand volume

• Developed relationships with key decision‑makers in target organizations for business development; interfaced with clients for obtaining feedback; suggested the most viable product range and cultivating relations with them for securing repeat business• Formulated marketing plans across ATL, BTL & encompassed 360 degrees of communication space; utilized understanding of buying motivators & influences to work with product developers to create unique and differentiated marketing and advertising solutions designed to expand customer base and increase revenue• Analyzed latest marketing trends, tracked competitors' activities & provided valuable inputs for fine-tuning sales & marketing strategies• Collaborated with internal and external partners to define the target consumer by channel and developed metrics to evaluate accuracy in reaching that consumer

• Spearheaded the design and implementation of the marketing communications strategy which concentrated on communication modalities• Assisted in advertising, marketing and sales efforts of a retail location by designing, developing and taking charge of the visual look of the store and its merchandise• Contributed towards the on-going customer/market research as well as demographic profiling to identify and capitalize on unmet market needs ahead of the curve