Major Role :Designer for Design and Marketing,Design for B2B.Design for Hyper market Design for the BTS school/ college range1.Designing for wide range of backpacks from the kids segment to the jobbers/ specially designed backpacks.2.Designing exclusively for American tourister consisting of hardcase luggage and backpacks / visual design and development.3. Measures for Process alignment in design and executionScope of projects :1.Successfully handled development of backpacks for 2022/2023 collection,2. Core Contributor and Designer for 2023/24 backpack collection ( kids / teens / executive/ hyper).3. Designed the World Cup luggage for ICC Cricket world cup 2023 (Launched in October/ November 2023)4.Proposing design for hard side luggage under American tourister / Samsonite.

Consultancy and design services

Design consultant/ Mentor/ Tutor/ FreelancerCreative directorProjects : Successful identity and branding projects with varied clientele from Mumbai, Pune, Nashik, Nigeria.(20+ projects)2. Design development of design lab at nashik, under NMC corp.Work :Space designGraphic designIllustrations and identity design.

Role and responsibility:1. Developing a sense of basic take on change and learning design basics.2. Elaborative approach in teaching :a. Design processDesign process, the nuances and skills to develop a sense of learning and absorption of the core values needed to design anything.b. 3D modelling and rendering / 2D software skills.Broader application of why 3D matters? Why is it needed and at a relevant level of output. Sketch to reality. Practice and instinct.c. Form and functionInculcating design sense and observation needed to look beyond aesthetic , and getting to know the importance of function and aesthetic as well.d. Approach for design and productsGeneral take on real life value and understanding the design ecosystem.e. TypographyBasics of typography, presentation and developing blog and writing skills.Typography and its importance in design and layouts.f. Advanced Sketching and render techniquesElaborating the ways to teach sketching basics, understanding the forms, curves and relevance of making a presentable sketch.Exploration of mediums like alcohol markers, graphite, pastels, sketching pens , pencils, digital tools etc.Other contributions:1. Developing the right content for teaching and moulding the take of students accordingly.2. Systematic approach in design learning.

Design of DIY foods and interesting variants.

1. Development of office environments, enhancements and visualisation.2. CMF development for products.3. Conceptualisation.4. Graphics, presentation and renders.Core work:Social office : Development of visuals and environments regarding breakout zones and products of Godrej interio. 1.Social office publication and catalogue redesign.2.Exploration of forms and design in active seating, corporate furniture.3.Development of accessories and design.4.Color material finish for segment of B2B design.5.Extensive research and planning of CMF Design for the segment.6.Render and visualization of color selection and finalization.7.Combinations and possibilities of developing scenarios within offices.Products include:1. Workstations2. Storages3. Breakout zones4. Office spaces and cabins

Outdoor Gear / BackpacksIdea was to bring up new ideas and interventions in the backpacks used in busy routine.Studying the user and accordingly modifying via product design and process.1. Studying the trends and implementing design principles in Indian context.2. Studying structure and materials of backpacks .3. Conceptualization , prototyping and fascia design of the backpacks and laptop backpack series 20164. Actively worked for fascia and design for Traverse , Geek , Compact series backpacks 20165. Extensive ideations done on each series , details and backpack features.Core learning : Materials, Handling, Execution from scratch, bags,textiles, cmf, fascia design

Ethnography group research project (confidential)Class room project

An overview of process in construction of residential constructions .Material exploration and on site experience for the same.