Charu Joshi Email & Phone Number

London, Gb

New York, Us

New York, Ny, Us

- Led the Marketing Mix Model to derive insights to identify short-term advertising driven ROI for all acquisition channels & Brand marketing from Macroeconomic, seasonality and competitor activities- Built and applied model outputs to optimize advertising investment & conceptualize an approach for Media conversion measurement in the cookie less world- Designed and analyzed lift measurement studies using Facebook Advanced Analytics to understand efficacy of social campaigns

New York, Ny, Us

Worked across the display advertising ecosystems with different publishers (Google, Amazon, Appnexus), DMPs (Bluekai) and CDPs (Relay42) to enable state of art targeting capabilities for American Express- Led campaign analytics and end to end measurement of programmatic and social media campaigns across EU region.- Optimized customer acquisition funnel through controlled experimentation.- Created relevant audience segments and define audience strategy for Prospecting, retargeting and card members.

Mumbai, Maharashtra, In

Responsible for demand and sales forecasting for a US based technology firm for guiding marketing and budgetary decisions.- Developed forecasting models using ARIMA and ARIMAX time series modelling techniques.- Processed input data, detected patterns to obtain accurate results and validated the model after successful implementation.

Kharagpur, West Bengal, In

I have worked on an international research project from Norway entitled ‘Hydrologic sensitivity to cryosphere-aerosol interaction in mountain processes (Hycamp)’. The objective of the project was to estimate how the run off in glaciers is happening due to Black Carbon Pollutant. My work entailed study of Black Carbon aerosols combining simulations of General Circulation Model and aerosol measurements in glaciers, Collection of observed data from literature, Sampling of model estimates, Validation of model estimates and estimating snow melt processes. I worked on Linux operating system for extracting the data from the model by running the scripts in ferret software. I worked on the collected data and plotted various spatial distribution graphs depicting relations and important patterns using xmgrace software and analysed them. As part of the research, I am also working on presenting the results in a research paper for publication. I am also the co-author of a research paper entitled “Aerosol pollutants transport over Hindu Kush–Himalayan sites and its implication on glacier snow-melt processes” whose abstract has been accepted for platform presentation in International Conference on Environmental Science and Technology 2016 (ICEST2016, June 6-10, 2016) to be held in Houston, Texas.

Master'S Degree, Analytics

Data Science & Analytics

Bachelor’S Degree, Civil Engineering