Supply Chain Tribe by Celerity is a premium content-driven media on supply chain, logistics, procurement, operations, and manufacturing. Our bi-monthly digital magazine has already become the largest read publication amongst CxOs and senior professionals. Our curated content based on business needs, enables business growth of our readers and subscribers through digital and online media, webinars, and events. Our awards - www.celerityawards.com - are dedicated to celebrating TALENT, their success and achievement in helping shape the supply chains of tomorrow.

Heading the Marketing function and responsible for 360° Marketing, Internal & External Communications & PR. - Built the FSC brand as a Thought Leader in the supply chain space from ground-up through many innovative campaigns across all media. Re-designed FSC website to bring the Thought Leadership position. Had a well-defined content strategy and published through case studies, presentations and white papers. Was instrumental in conceptualising and publishing 'Analyst- Supply Chain & Business Overview' - a magazine widely appreciated by the TG, which further consolidated FSC's position. - Maintaining relations with influential media – print, electronic, digital and international media.- Maintaining relations and regular interaction with various industry body and government.As head of MD's Office, responsible for Business Strategy & Analysis, Project Monitoring and Management, Coordination and Reviews for Monitoring Profitability vis a vis Business Plans, Fresh ideation of existing businesses, Convergence amongst various businesses and functions, Performance Information Management, New Business integration and corporate culture transition management. Also creating write-up, articles and presentation on behalf of the MD for various stakeholders.

Started 'Strings Customer Attached' as an agency to partner with brands to maximize total customer experience through cost-effective direct, experiential and interactive marketing initiatives.Conceptualised and implemented Mall activation events and activation programs for clients in retail.

MRM Worldwide is the Direct and Online agency under McCann Worldgroup. We specialise in running CRM programs - online and offline, lead generation activities and one-to-one campaigns. As Office Head, was responsible for P&L of the division. Developed the servicing and creative team for successful client management and creative delivery.Improved revenues for the Mumbai division and reduced client outstandings.

HDFC Bank is one of the largest private sector banks in India. As part of the analytics team, ran campaigns to improve spends by our credit card holders based on database insights and predictive models for the credit card portfolio.

Conceptualised and managed innovative through-the-line B2B campaigns for a host of international media titles such as Financial Times, Conde Nast Traveler, Khaleej Times etc to generate advertising revenues from Indian advertisers. Involved regular interaction and reviews with the relevant principals abroad.

Managed result oriented BTL campaigns for clients like Johnson & Johnson, Marico and Loreal among others.

Conceptualised and implemented “Intelligent Living for the Women of Today”- a database driven BTL activity which included publishing, sourcing alliances, events and direct marketing as per the concept and alliance partners needs.