Charulatha Velumani Email & Phone Number

-Design industry-compliant marketing materials like brochures, email templates, presentations, social posts, and product/service concept documents.-Play a pivotal role in the company's overarching content creation strategy-Conduct thorough research to curate news stories, articles, and reviews for reputable online publications.-Tailor brand messages with precision, engaging target audiences through strategic email campaigns with the highest open rate and click-through-rate at 32.4% | 26.5% respectively-Apply advanced writing, editing, and proofreading skills while spearheading marketing programs to drive qualified lead generation

Mississauga, Ontario, Canada

-Developing content for multiple marketing collateral for both traditional media and online channels -Maximized content marketing efforts through podcast/webinar scripts, blogs, website copy, and social media posts by maintaining a rigorous content calendar-Highest metrics generated on SMM/month: 285 new followers; 397 engagement rates; 4100-page impressions.-Coordinating and planning creative material distribution for brochures, whitepapers, case studies & marketing presentations-Combined efforts in increasing the site's DA through off-page SEO dynamic content pieces like guest posts, press releases & directory listing.

Mississauga, Ontario, Canada

-Internal and external communication, planning, and development for leading events, partnerships, and collaborations.-Wrote engaging and keyword-optimized B2B technical and non-technical website copy. -Regular corporate event research and coordinated activities for successful participation in SuiteWorld 2022 | Accountex Canada 2022

Toronto, Ontario, Canada

Writing, and updating meta description and title for every individual page on the website. Creating content in terms of blogs, website copy and designing social media posts.

An Agile DevOps product - Jile for the Modern Digital Enterprise from Tata Consultancy Services Ltd, helps enterprises continuously build and ship reliable software faster to the market.-Demonstrated leadership by producing over 10 agile-based articles, collaborating with subject matter experts (SMEs) and product managers to create a knowledge-based pillar page.-Managed our product's profile on several B2B review sites, handling vendor communications, customer reviews, and updating new product versions. -Successfully coordinated Agile India 2020 and maintained an email database by identifying prospects, leads, MQLs, and SQLs for post-event email campaigns.-Performed keyword research using Google Analytics & Ubersuggest to identify top-ranking opportunities.

-Storyboarded whiteboard videos by applying analogies along with repurposing blog and whitepaper content into infographics and SlideShare presentations using Canva.-Conducted competitive intelligence research projects comparing other software functions to our product capabilities.-Maintained analyst relations with Gartner, scheduling briefings and inquiries, and assisted in executing webinars and events.

I was given various small level research areas to reform myself and analyze it for the organization's future needs, such as Think Cell application, website evaluation resources, SharePoint trials, questionnaire preparation to check the goodness of IT in an organization.

Pgdm, Marketing Management

Bachelor Of Computer Application, Computer Science

Activities and Societies: Change Agent in Blink Foundation ; Member of Parliament in college -Student Cabinet ; Journal Editor.

Education record