Manager - Digital Marketing
CurrentCompose, maintain and implement branding guidelines in line with the company’s brand image and branding objectives.Conceptualize and oversee the design of all company marketing collaterals, publications and packaging.List the company and its products on selected e-commerce and classified websites, both domestic and international.Study and recommend e-commerce advertisement campaigns and other paid-for strategies that can help the company achieve its sales targets and strategic objectives.Prepare and implement a PPC strategy for the company’s websites. Evaluate, recommend and manage other paid-for SEM strategiesCompose and execute a social media marketing strategy to effectively engage with the company’s key stakeholders.Identify and leverage key influencers on the various social media channels to amplify the reach of the company’s posts.Prepare and implement stakeholder wise targeted email marketing strategies to effectively engage with the company’s key stakeholders.Develop and enact an off-site SEO strategy to achieve the visibility and visitor traffic objectives for the company’s websites.