Charu Srivastava Amiprs Email & Phone Number

Singapore

Singapore, Sg

TriOn & Co, a strategic communications consultancy, is based on simple premises:- To do good work for clients based on the experiences and knowledge the founders’ have amassed over their professional careers- To provide personalised and high-quality client servicing by tried and tested methods, lead by proven senior practitioners- To create a workplace that respects people as the most valuable assets by driving positive mental health, flexibility and appreciation for each individual

Singapore, Singapore, Sg

Chair of the E,D&I Committee focused on the growth of inclusive cultures in PR across the Asia Pacific through open and honest conversations

Singapore, Sg

Singapore, Sg

Singapore, Sg

Part of the corporate, government and public affairs team as well as the management team at BCW- one of the world’s largest agency that delivers integrated solutions across all sectors on a global scale. • Manage account teams, and provide clients with strategic counsel and insight• Conduct client training – media, presentation and crisis • Drive business development, working closely with market leader and managing director of corporate, government and public affairs to meet agency business objectives• Mentor and train junior staff

Central Business District, Singapore, Sg

Senior manager at Litmus PR providing B2B, B2C and digital communications counsel to regional and international clients. Clients ranged across a variety of sectors including adtech, community enterprise, data analytics, ecommerce, food delivery, mobile, payments, platforms and web communications. Reported directly to company founder.• End-to-end account management including client liaison, strategic planning, and overseeing execution • Managed junior team members as well as upwards management of company founder• Drove business development, working closely with company founder• Clients included: CtrlShift (B2B), Emarsys (B2B), Experian (B2B), Freedom Yoga (B2C), iProperty (B2B/B2C), MyDoc (B2B2C), Nexmo (B2B), SISTIC (B2B/B2C), Universal Robots (B2B), and Vonage (B2B)

New York, Ny, Us

Overall responsibility for executing and leading marketing & PR efforts across Southeast Asia for Kroll, the leading global risk advisory consultancy headquartered in New York• Developed and executed marketing & PR plans to support business priorities in the region• Worked with regional teams to tailor global marketing campaigns for Southeast Asia and the local markets• Co-ordinated and supported various thought leadership and marketing initiatives to raise brand awareness such as webinars, conferences and collateral development• Responsible for developing media relationships as well as handling all press inquiries, pitching of suitable press interviews, briefing spokespeople and following up• Managed the Southeast Asia marketing budget

London, Greater London, Gb

An integral part of the corporate communications team at the Asia headquarters of Bell Pottinger, an international full-service communications consultancy based in UK - promoted from Associate to Senior Account Manager within 2 years of joining the firm.• Managed full-suite of local and regional client work including client liaison, strategic planning, presentation and media training and media, stakeholder and government engagement• Spearheaded and conducted presentation and media training to clients• Oversaw and managed junior team members as well as upwards managing of senior members• Drove new business growth for the agency, through involvement in pitches and sourcing of opportunities• Clients included: Baker and McKenzie (B2B and CSR), Durex (public affairs), Iskandar Investment Berhad (B2B), Labuan International Business and Financial Centre (B2B), Pinsent Masons (internal training), Portcullis (B2B), RATP Dev Transdev Asia (public affairs), Redmart (B2B and B2C), RFi (B2B), SingPost (B2B and public affairs), World Retail Congress Asia Pacific (B2B) and XL Group (B2B)

London, Greater London, Gb

London, Greater London, Gb

London, London, Gb

Part of a five-people communications team at an award winning, international law firm with 10 offices in eight countries. The team was nominated for “In-House Agency of the Year” at 2012 CorpComms awards.• Managed external PR agencies, working closely with global colleagues to ensure implementation of the international press office (IPO) across BLP’s offices. Main point of contact for IPO externally and internally.• Managed international trade and national media relationships to position BLP and its partners in global media• Worked with Head of Corporate Communications and Marketing Director to raise profile of BLP at board-level of top City companies• Co-managed the Firm's social media presence on Twitter and LinkedIn, as well as conducting internal social media training• Worked closely with CSR team on conceptualising initiatives and internal communications to raise awareness among employees• Coordinated and drafted articles and interview features for the internal newsletter • Responsible for monthly coverage evaluation and analysis to produce reports for Firm’s board • Managed content on intranet and communications page on Firm’s website• Coordinated and drafted firm-wide PR materials as well as conceptualised and produced a coffee table book • Managed communications team budget of £600,000 – created system to track team expenditure

London, England, Gb

• Media sell-ins and event listings with various online media across Greater London• Coordinated Twitter strategy• Managed official LIFF twitter account, @LIFFJuly2011 which has 1,134 followers• Media and artist management on event days

London, London, Gb

• Crisis communications with the Council President during Gleision Colliery mining accident • Managed all aspects of the Council’s participation at trade and industry events such as INDABA • Copy writing for the council website, Twitter and LinkedIn group • Managed translations of ICMM publications into various languages such as Chinese, Japanese and Portuguese

Devised social media strategy to promote trailer for Michael Winterbottom's film, Trishna, using Facebook, Twitter and YouTube• Facebook page, http://www.facebook.com/pages/Trishna/#!/pages/Trishna/105054692930878 • Twitter account, @TrishnaMovie • YouTube channel, http://www.youtube.com/user/TRISHNATheMovie

Cardiff, Gb

Working as part of the stakeholder engagement team for a FTSE 20 energy client:• Monitoring local, trade and national media and updating clients about relevant articles and key issues• Research and drafting papers on stakeholder consultation and engagement methods to ensure compliance with current legislation, policy and best practice advice from key bodies such as the Market Research Society • Stakeholder database and quality assurance of records management• Assisting with editing and formatting of the best practice manual• Taking accurate minutes at meetings and conferences• Providing support to the Account Directors• Key achievement: Researching and drafting papers on diverse topics such as non-response bias and Duty of Confidentiality as part of the Best Practice Manual to be used by company for all future client projects

Chicago, Il, Us

• Preparing media monitoring and coverage reports for various consumer and corporate clients• Carrying out research for development of iPhone app for client and new business• Preparing and updating press lists • Conducting media sell-ins and follow ups across to consumer and trade magazines and national media• Key achievement: Did media selling for Magnum Mini Liqueur, to consumer publications, acted as liaison point for press releases and product samples and secured coverage in various publications including Essentials magazine• Clients included: Magnum, Knorr, Glenfiddich, Grants, Nokia, Philadelphia, Orange, Everything Everywhere, Dow Chemicals and Contact Singapore

Cardiff, Gb

• Evaluating PR coverage received for clients• Drafting a white paper for a conference• Carrying out new business research• Key achievement: Drafted a white paper about retail employee theft and new anti-theft technology that was presented at a trade conference to an audience of top management of retailers for a client.• Clients included: National Grid, John Lewis, Welsh Women Mean Business and Go Compare

Singapore, Singapore, Sg

• Assisted in primary and secondary research• Drafted a case study for Harvard Business School- Assisted Prof. Dimian in writing business case study on Australian coffee brand, Dimbula based on research and notes conducted

Singapore, Singapore, Sg

Teaching assistant for:• Management of People at Work (Bachelors course)• Communications 101 (Bachelors course)• Leading Entrepreneurship & Innovation (MBA course)

Singapore, Singapore, Sg

• Assisted in primary and secondary research• Assisted with literature reviews• Supervised and ran research studies

Singapore, Singapore, Sg

• Wrote media pitches, news releases and news features• Pitched to media, arranged media opportunities like interviews and photo shoots and carried out follow-ups • Key achievement: Wrote news releases, did media sell-ins and organised photo and interview opportunities for the Indian Cultural Society 2009 annual drama production and secured coverage for it local media.

• Writing director’s messages and company operations overview for the annual report • Monitoring media coverage and Singapore Exchange announcements for clients• Managing media sell-ins for results briefings, AGMs, IPO listings and 1st day trading• Assisting on 1st day trading ceremonies and IPO roadshows• Key achievement: Wrote the director’s message and review of operations for Etika’s Annual Report 2007• Clients included: Wilma, Etika, First Resources, Hyflux, Mercator and National Cool

Created MS Excel template to compare and analysis the company’s products with that of the competitors’ in terms of all costing factors involved.

Ma In International Public Relations, Public Relations

Bachelors In Accountancy (Hons), Accountancy And Corporate Communications

Summer School, Information Communication Technology

Singapore-Cambridge Gce A Level, Science