Charu Tyagi Email & Phone Number

Hyderabad, Telangana, India

Gurugram, Haryana, India

Gurgaon, India

Strategy/Planning: • Developed a new and strong brand identity to establish the brand better in the mind of the consumer.• Develop and execute the annual category strategy for the brand.• Develop budget plan, monitor and control the effective use of marketing expenses, execute marketing strategies and plans for the brandATL• Developing Annual Marketing Plan aided by annual energy chart, product strategy and merchandising concepts.• Developed new TVC for the brand… Show more Strategy/Planning: • Developed a new and strong brand identity to establish the brand better in the mind of the consumer.• Develop and execute the annual category strategy for the brand.• Develop budget plan, monitor and control the effective use of marketing expenses, execute marketing strategies and plans for the brandATL• Developing Annual Marketing Plan aided by annual energy chart, product strategy and merchandising concepts.• Developed new TVC for the brand • Working on annual media plan aligned with season and sales. • Key Visual Creation – Conceptualizing the visual, shooting with the BA or model, finalizing the content and final creative.BTL• Planning and sourcing goods to run consumer offers • Planning and executing all on ground activations. Brand Launches:• Planning and executing 360 degree launch strategy for New Products • Allocating budget to each product launch basis sales projection.• Create customer pull to increase average buys across each campaign by providing relevant offers and product mix considering market needs, seasonality, trends etc.Digital• Developing yearly/quarterly/monthly digital strategy along with content across all social media platforms.• Leading all brand specific social media campaigns through ideation, initiatives, creative and content development• Identifying key influencers on social media channels and developing Influencer strategy campaign wisePR:• Devise and execute PR campaigns for the brand • Liaise with the media for Product and Corporate PR • Special projects and tie-ups- Models, celebrities, make up experts etcCelebrity Artist Management:• Selection and Management of Celebrity Artist.• Provide relevant product training and material to ensure they are well versed with product and brand knowledge. Show less

Responsible for all ATL and BTL activities. Social Media strategy & planning, execution• Community development on Social media platforms like Facebook, Youtube, Twitter, Google Plus, Pinterest • Blog maintenance • Online Reputation Management for the brand• Launch & execution of Bloggers Engagement Program (includes bloggers meet)• Work with the internal communications and ops team to deliver the plan in a timely and efficient manner Website traffic generation… Show more Responsible for all ATL and BTL activities. Social Media strategy & planning, execution• Community development on Social media platforms like Facebook, Youtube, Twitter, Google Plus, Pinterest • Blog maintenance • Online Reputation Management for the brand• Launch & execution of Bloggers Engagement Program (includes bloggers meet)• Work with the internal communications and ops team to deliver the plan in a timely and efficient manner Website traffic generation using SEO, PPC, Social Media, email marketing, paid search and inbound marketing.• Planning/designing/development of various online creatives and videos• Designing & conducting Social Media Training for consultants• Developing communication and plans on ‘how to use social media for direct selling’• Social media integration in various internal events i.e. Directors’ Seminar, Manager’s Seminar etc• Integration of various BTL campaigns on Facebook/Twitter/Youtube• Implementation of Global campaigns on Facebook/Twitter/Youtube• Online integration of Sales Support Campaigns Responsible for ATL and BTL Marketing. Designing content for marketing collateral and training modules.• Input & active participation in various on-ground & PR activities (Product launches, Beauty Expert initiative, Brand Ambassador initiative) Annual planning and execution of activities for SISo Planning and execution of Seasonal promotionso Makeover activities for EBOso Store Launch events Show less

New Delhi Area, India

• Planning and execution of innovative digital marketing strategies.• Design, build and maintain social media presence.• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.• Website traffic generation using SEO, PPC, Social Media, email marketing, paid search and inbound marketing.• Drive up brand awareness from digital marketing campaigns across the web to generate qualitative leads.• Implement… Show more • Planning and execution of innovative digital marketing strategies.• Design, build and maintain social media presence.• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.• Website traffic generation using SEO, PPC, Social Media, email marketing, paid search and inbound marketing.• Drive up brand awareness from digital marketing campaigns across the web to generate qualitative leads.• Implement and monitor SEO and PPC strategy to drive traffic and conversion rates.• Measure and monitor ROI from digital spends.• Creating web presence & mass brand awareness through online media and blog marketing.• Responsible for training the Sales Team. • Responsible for ATL and BTL Marketing.• Handling Social Media marketing.• Designing content for marketing collateral and training modules. • Content development for company’s internal and external communication.• Vendor Dealing-Coordinating for designing, printing, outdoor marketing etc. for PAN India centers.• Propose and define strategic initiatives based on research findings to senior management and product teams. • Coordinating with advertisement agencies for placement of advertisements and relevant negotiations.• Budgeting for the every month’s activities in Delhi- NCR.• Coordinating with vendors for various activities.• Handling Google ads, Facebook page, Website,blogs.• Conduct seminars in schools and colleges.• Generate enquiries via online media.• Suggest methods to create brand visibility.• Creating Brand awareness via various marketing activities.• Analysis of the market and preparing marketing reports.• Conduct competitive analyses to identify key differentiators and make actionable recommendations. . Show less

New Delhi Area, India

Mathematics (Hons)

Master Of Business Administration (Mba), Marketing