Founder of Activate Research.We inspire change and drive growth through behavioural science. FOR RESEARCH AGENCIES: We help research agencies smash their revenue targets and enhance their profit margins – by boosting brand differentiation and maximising client value. FOR CLIENT ORGANISATIONS: We help insight teams become an indispensable partner to a wide range of key stakeholders – by increasing their ability to engage, understand, advise, and inspire them.To… Show more Founder of Activate Research.We inspire change and drive growth through behavioural science. FOR RESEARCH AGENCIES: We help research agencies smash their revenue targets and enhance their profit margins – by boosting brand differentiation and maximising client value. FOR CLIENT ORGANISATIONS: We help insight teams become an indispensable partner to a wide range of key stakeholders – by increasing their ability to engage, understand, advise, and inspire them.To learn more about our offer please have a browse on www.activate-research.com.We also have a number of free, in-depth guides available to access from our website. Show less

Used quantitative and qualitative expertise to grow London office by winning and delivering large projects to help multinationals better understand their b2b customers and markets.Key client wins included multiple projects for Dixons Carphone, including £60,000 mixed methods project, helping them to improve and enhance product and service offerings. Other key client wins, all with a multi-market focus, included Centrica, Vodafone and Text100. Responsible for wider team… Show more Used quantitative and qualitative expertise to grow London office by winning and delivering large projects to help multinationals better understand their b2b customers and markets.Key client wins included multiple projects for Dixons Carphone, including £60,000 mixed methods project, helping them to improve and enhance product and service offerings. Other key client wins, all with a multi-market focus, included Centrica, Vodafone and Text100. Responsible for wider team development and direct line management of one SRE and one RE. Show less

Responsible for developing the quantitative research offer at Revealing Reality, a qualitative agency specialising in behavioural research primarily with public sector clients.Role included use of experimental approaches in addition to directing more “traditional” quantitative and mixed methods projects, and line managing a Research Manager.Key client wins included the Department for Work and Pensions, the Medicines and Healthcare products Regulatory Agency and the Independent… Show more Responsible for developing the quantitative research offer at Revealing Reality, a qualitative agency specialising in behavioural research primarily with public sector clients.Role included use of experimental approaches in addition to directing more “traditional” quantitative and mixed methods projects, and line managing a Research Manager.Key client wins included the Department for Work and Pensions, the Medicines and Healthcare products Regulatory Agency and the Independent Police Complaints Commission.Key thought leadership activities included co-authoring paper on behavioural biases in GP decision making for British Healthcare Business Intelligence Association (BHBIA) 2018 annual conference, and co-delivery of one day Behavioural Science training to BHBIA delegates. Show less

Alongside and post studying MSc Behavioural Decision Science, independently consulted direct to end clients, helped develop the behavioural science offers at research agencies The Irrational Agency and Shift Consultancy, and freelanced for GfK. Authored paper on applications of behavioural science to market research, published by International Journal of Market Research in September 2016.

As part of contract role, won and delivered a £55,000 strategic B2B project for Vodafone, testing concepts and evaluating business opportunity for new technology in multiple markets.Used quantitative research findings to provide recommendations to Financial Conduct Authority on better protecting consumers in their dealings with credit providers.

As part of contract role with Public Sector team, managed and delivered quantitative social and economic impact assessment of UK stages of the 2014 Tour de France worth £150,000.Delivered projects and proposals to public clients with a particular focus on Transport for London and public sector sporting clients; one successful proposal was a £65,000 qualitative evaluation of a nationwide media campaign for Sport England around behaviour change.

Actively decided to take a sabbatical to experience a range of potential career options, whilst also undertaking regular voluntary commitments at Twickenham and Ham Library Job Clubs.

As number two to the Managing Director from the early beginnings of the company, was responsible for both winning and, through two direct reports and contractors, delivering all company research solutions to sports governing bodies, rights holders, sponsors and agencies.Called on expertise in brand and communications research, consumer understanding and strategy, and innovation / new product development to deliver annual revenues that had reached £500,000 by year three.

Utilised advanced analytical skills to help multinational FMCG clients and Tesco make informed tactical and strategic product decisions through interrogation of the Tesco database of 14m customers’ behavioural transactions, with key focus on campaign analysis and segmentation.Employed traditional quantitative research techniques to, where necessary, provide deeper insights into the “why” behind customers’ behaviour, with these techniques being used in particular for projects around… Show more Utilised advanced analytical skills to help multinational FMCG clients and Tesco make informed tactical and strategic product decisions through interrogation of the Tesco database of 14m customers’ behavioural transactions, with key focus on campaign analysis and segmentation.Employed traditional quantitative research techniques to, where necessary, provide deeper insights into the “why” behind customers’ behaviour, with these techniques being used in particular for projects around product drivers and barriers and new product development. Show less

Managed successful annual submissions to the government of data returns which determined public funding income of around £80m / year.Produced and presented actionable reports to Senior Management which were used to improve University performance across a range of key indicators.

Produced valuable customised data analyses for a range of clients, from large businesses to market research groups, and academic researchers to the media.