Responsible for Analytics, Marketing, Content Creation, Product, Taxes, Finances, Engineering and being a TikTok influencer.Just your basic co-founder responsibilities. 😬

Making you 10x productive with your files

• Improved DELL’s flagship product SupportAssist’s predictive capabilities by using Recurrent Neural Networks to decipher root cause of any underlying machine issue• The model helped DELL know the probability of a machine failure and helped understand the part which is responsible for the same• This helped provide proactive support to customers and technicians alike and lead to an overall cost reduction by ~50%

Marketing Analytics/Customer Analytics• Developed a marketing investment tool for leading US e-commerce retailer to help them optimize their marketing costs to maximize the ROI which reduced marketing spends by ~30%• Formulated strategies for business to target appropriate segment of customers for aligning with overall business strategy of retaining customers over new acquisitions• Built customer cohort forecasting tool to understand customer journey behavior which was across client organization to help business hit revenue goal of $25MM for FY 2018